The Last King of Soda

155340__forest_lHey, Forest Whitaker, what are you going to do now that you’ve had some time to admire that Oscar on your mantle? Oh. You’re producing and acting in some sort of Second Life-esque virtual-reality thing that will let players create a brand-new flavor of Mountain Dew, to go on sale next year. That’s… cool, I guess?

"Mountain Dew offered me an amazing opportunity to create a mythic universe using all forms of storytelling that will allow those who participate to develop their product," the acclaimed actor told Variety today. "Ultimately, the drink will be on the street and in stores where you get to see it, touch it, taste it, drink it, make it a part of you." Sure, Forest, whatever you say — go ahead and cash that endorsement check, you’ve earned it! Wait, what’s that? "This is about voting. This is about taking a stance and making things happen. It’s about empowering people and allowing them to express themselves and create something that represents who they are."

Sorry, nope. I hate to be the one to tell you this, dude, but it’s about empowering PepsiCo and allowing them to sell soft drinks. And while I might drink the soda, I’m not sure I can swallow all those vapid platitudes about "Dewmocracy" — which is seriously what they’re calling this thing, no joke.

All in all, I think I liked the guy better when he was playing a sociopathic third-world dictator… Anyone care to disagree? Does the idea of "Dewmocracy" actually leave any of you feeling inspired — or at least thirsty?

Comments (15 total) Add your comment
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  • Snarf

    Sociopathic Third World Dictator, Brainwashed Pepsi-co Shill, same diff. I see the Oscar “curse” continues to fester.

  • Sven

    P*ss off Simon! If the guy wants to make some easy money, let him. Rather than go to Japan or some other foreign market, he decided to do something in this country. The same thing was said about Catherine Zeta Jones and T-Mobile after she won for Chicago. Forest Whitaker will continue to do great work, regardless of whether he just does serious work that meets your expectations, or more commercial jobs. Again, P*ss off.

  • Fatima

    Forest does some weird stuff. I mean he did direct “First Daughter”
    But seriously snarf? He hasn’t even been in a movie yet since then. He has been nothing but an amazing actor in the past, and no amound of Mountain Dew is going to change that.

  • Anonymous

    Forest Whitaker is as overrated as Mountain Dew is a shitty beverage, which is very.

  • will

    God forbid the actor make money….

  • Emily

    While I could give a damn whether or not he does commercials, trying to hype this thing like it’s some kind of great stride forward is empowering the common man is laughable. And it makes me glad I don’t drink Mountain Dew.

  • Ceballos

    I think some people need to calm down.
    I think it’s kinda funny how into this he is. Still, although the man is a fine actor, i’m not sure how excited i’d be about signing the creative force behind “First Daughter” (as Fatima pointed out)

  • Mike

    Is this worse than Helen Mirren doing the Sequel to National Treasure opposite Nic Cage?

  • Ames

    Soda is not a democracy, it is a republic. We let the people of Pepsi, Coke, Shasta, etc. make our taste decisions for us. Then on election day (around 10am each morning) I vote for who best represents my tastes. The past several months the winner has been Coke Zero. luckily, there are no term limits.

  • Maeve

    What a Dewche.

  • FLGrl

    That’s weird, right?

  • Britt

    Well he already won an Oscar, he might as well go play around doing whatever he wants to now even if it is a Second life esque thing for “Dewmocracy” :)

  • luis PJ

    this is something I expect from the colbert report…it a trend now

  • Laurie

    The Last King of Soda…love it

  • Kim

    Might this be an indictment of the dearth of roles available to someone of his incredible talent post-Oscar, particularly a man of color who doesn’t have the symmetry of Denzel Washington in the looks department.

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