André 3000's music-video wedding

After the funky, neo-soulful croonings of 2003’s The Love Below andthe Prohibition-era revivalism of Idewild, André 3000’s detour into musical Never Never Land seemed to be nearing completion. It was hard to knock him forevolving beyond his Southernplayalistic roots because he continued tomake great music, but there was a lingering sense that eclecticism’s gain wasemceeing’s loss. Then, something remarkable happened. Out of nowhere, Drésteamrolled into 2007 with a series of guest verses that had message boards andblogs across the ‘net heralding his return to rap as hip-hop’s second coming(listen here and here).

Thankfully, there’s now a video to mark this epoch in the evolution of André3000, which currently sees him reincarnated as some sort of silver-tongued street griotsent from outer space to spread a message of love and joy to his thugged-outcompatriots. The video is for UGK’s "International Player’s Anthem," in which the Southern rap luminaries invite OutKast into a timeless debate about what happens when true love and a pimp’s codecollide. It’s a marriage of talents that few rap fans would argue against. (For more UGK, check out their recent appearance on DizzeeRascal’s ‘‘Where’s Da Gs"; Dizzee will return the favor with a collabo ontheir forthcoming Underground Kingz, due in mid-July).

More reason to give thanks: Bryan Barber — who also directed Idlewild and theBeatles-inspired "Hey Ya" video — doesnot take the obvious route suggested by the song’s title and throw the foursomeinto a strip club for the afternoon. Instead, he imagines André 3000’s wedding, a fittinglybizarre affair with a colorful cast of characters filling the aisles (keep youreyes peeled for Fonzworth Bentley, T-Pain, Don Magic Juan, and a veryexcited David Banner). How does it all turn out? Watch the video for yourselfand then check back in for more after the jump.

The clip begins with a good-humored roasting of André 3000’s weddingday attire by his close circle of friends, including Three 6 Mafia’s DJPaul andJuicy J (stars of MTV’s reality show Welcome to Hollyhood). As thelovely bride strides down the aisle, André beams cheerfully and begins hisoffbeat, impressionistic love paean: "So, I typed a text to a girl I used tosee/Sayin’ that I chose this cutie pie with whom I wanna be/And I apologizeif this message gets you down/Then I CC’d every girl that I’d see see roundtown…" (I hope my wedding vows are that hot!) The playfulness of André’sdelivery, his clever turns of phrase ("I’m so like a Pip, I’m glad it’snight"), and the crooning of Willie Hutch’s "I Choose You" in the backgroundprovide a perfect musical compliment to the wacky church scene, full oflip-synching groomsman and fur-clad pimps.

As soon as the rings have been exchanged, the drums kick in, and no time iswasted in getting the party started. There’s a lot to celebrate: Pimp C somehowmanages to dress even more outlandishly than Dré, Bun B offers a candidcounterpoint to André’s romantic flourishes, and Big Boi expresses his empathyfor Paul McCartney’s legal woes while two women inexplicably fight in the weddingcake. (Incidentally, it must be tough being André’s running mate; Big Boi hasalso been particularly on-point as of late, dropping great verses on UNK’s"Walk It Out Remix" and Rich Boy’s "And I Love You," but he often gets washed out in Mr. 3000’s technicolor glow.)

While I’m not saying that "International Player’s Club" is in anyway anantidote to the rash of misogyny in rap (isn’t that a pleasant phrase?), it’sdefinitely a breath of fresh air, and Barber delivers the type of video thatmakes me fall in love with the genre all over again. Moreover, it makes merealize that I need to befriend some Southern rappers and comedians if I wantmy wedding party to be awesome. I also need gospel singers and a small childwho looks like T.I.

What do you think of André’s nuptials, PopWatchers? And what pop cultureicons would you most like to invite to your wedding?

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Comments (15 total)
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  • Anonymous

    Nice. Quality that you linked up the Dizzee track!
    FIRST!

  • TK

    that’s a fun little summertime ditty….I love Mr. 3000 & Big Boi, they are really different & that’s what makes them cool….but isn’t Mr. 3000 on the Walk it Out remix?? I haven’t heard a version with Big Boi on it

  • UnFan

    This song is such a breath of fresh air…

  • outkast fan

    to TK: both dre and big boi are on the walk it out remix. dre’s is at the beginning at big boi’s at the very end. almost every radio station cuts the song before you get to BB’s verse. both of their verses are hot!

  • Mike

    I’m genuinely curious – is that Lukas Haas? And why is he there?

  • Phil

    I’ve enjoyed of all of Andre 3000’s guest verses this year, though his appearance on the “Walk It Out” remix is still my fave so far! This UGK video featuring BOTH members of Outkast lyrically & visually is probably better than the entire IDLEWILD movie! I just hope they can now translate these guest verses into a full blown OutKast album where they’re on more than 1 track together!
    And being a gay man in 2007, I know this sounds SO typical, but I’d love to have Madonna serenade me & my hubby while gyrating in a wedding gown a la her Mtv Video Music Awards performance decades ago! Only it certainly couldn’t be “Like a Virgin”…perhaps maybe “Take a Bow”! That would be the ULTIMATE wedding, gay or straight!

  • nineinchgirthy

    thant definately IS Lukas Haas…He’s down with the Director and he and 3000 are good friends. Excellent video…

  • 2 Cents

    Yeah, I am lovin’ it; the video will be added to my IPOD asap. I wouldnt mind having either the Dixie Chicks, Prince or Mint Condition at my wedding…provided of course, they are sining for their supper. Of the three I must admit, the Mint first cause I know you can get them, Prince second, because apparantly the only way I could have him perform was if my hubby for oil-rich and lastly Dixie Chicks,as a black girl who loves country -rock, it is hard for my family to dance to anything that isnt the norm

  • bo

    Look at EW, keeping it trill! BTW, that’s Bryan Barber doing the lip-synching of Willie Hutch’s singing… I also spotted Big Gipp in the background…

  • Jasmine

    Oh how I love hip hop. Bun B kills it, as always

  • harry

    cause its outkast for life!

  • SONE

    love the song love the video

  • Patrick

    Who is the bride in the video? She’s beautiful!

  • ‘Kast..Can’tLose

    This is song is a total breath of fresh air. The contradicting points present by all the MC’s makes this song one of the best songs of the year. Andre 3000 is easily one of the greatest storytellers of all time. I could listen to his verse a hundred times and still be amazed at its brilliance. The song and video are Amazing and I can’ wait for Kast to come back official.

  • propsect

    at about 1:37 of tha video who is that dude thats over 3000 head i cant remember that song he made if dome one has the answer hit me up at j2nyce175@yahoo.com

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