How to Kill a Good Thing: Geico Caveman

Geico_lAccording to Variety, ABC is developing a sitcom pilot based on Geico’s Caveman: "Cavemen will revolve around three pre-historic men who must battle prejudice as they attempt to live as normal thirtysomethings in modern Atlanta." Okay, let me break this down:

A) The Geico ads work because they’re a wry, unexpected, 30-second delight. How do you maintain that for 22 minutes (and with a laugh track)?

B) As Variety points out, this kind of commerical-to-sitcom move is not without precedence: "The 2002 CBS comedy Baby Bob revolved around a talking baby character that was first seen in a series of dot.com ads." But does anyone really want to follow in the footsteps of Baby Bob?

C) If this pilot must be made, I at least hope they cast Talia Shire as their therapist. ("My mother’s calling. I’ll put it on speaker." Gets me every time.)


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  • Wendi

    If they are going to make a sitcom about cavemen, they should rip off Unfrozen Caveman Lawyer, not these commercials (which got old after the 2nd one).

  • Jim

    the only thing that could possibly be worse than this is a sitcom based on the mac commercials.

  • NineDaves

    gosh mandi.. looks like someone got up on the wrong side of the rock.

  • Chazzbot

    Wait. Doesn’t the dude who plays the Geico caveman already have a steady gig on “Heroes”? Does this mean Ted is going to be killed off?

  • Pria

    Oh heavens! I love the cute little commercials but there’s no way on earth I’m watching 22 minutes of this foolishness.

  • Ed

    This is a bad bad bad idea.
    I love the Cavemen as/is, please don’t ruin a good thing.

  • sands

    As my husband and I always say – there’s no one stupider than a network executive! What a horrible idea.

  • E

    Those guys make my flesh crawl–altho the song in the airport is funny

  • Ep Sato

    Dang, not only does the idea stink as a sitcom, but these fools are TOTALLY ripping off Grace Lee! American Zombie, which opens to the public this summer, is all about a neighborhood of zombies trying to “live” in modern day Los Angeles.

  • furry_tom

    Everyone come up with their own commercial spin offs!
    “Where’s the Beef?” – Follows the wacky escapades of three quick-witted dowagers who run a sewing circle and solve mysteries in their spare time.

  • RayT

    The sad part is, this sitcom will get higher ratings than The Office.

  • muchacho

    What are you people talking about?!? This has the possibility of being the funniest thing on television if it’s handled right!! I know that there are MANY ways that it could go wrong, there’s no denying that, but there’s a reason that people (obviously especially me)can’t get enough of these cavemen. Both of these guys are hilarious and if there aresome smart people behind this (think Ricky Gervais or David Mirkin, even though I know they’re both busy) this could be gold.

  • Manda

    The caveman is by far the worst idea Geico’s advertising agency has come up with. Frankly, I’m astonished they’re still airing. Now, a Geico gecko series – *that* I could get behind!

  • Me Myself I

    I laugh at those commercials but they kind or squick me out, because they seem to come THIS CLOSE to making fun of minorities. So I don’t know about a whole half hour at that level of uncomfortable, ya know? Maybe it’s just me.

  • Ep Sato

    I’m hoping the Ranch Tooth and the hot Doritos girl who does the splits in the laundrymat get their own shows. And while they are at it, morris the finicky cat, the energizer bunny and all of tv’s other one note joke ads should get their own shows too…

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