Snap Judgment: Madonna's 'Jump'

94850__mad_lI know, I know, PopWatch has already discussed the perplexing lack of airplay for Madonna’s post-”Hung Up” singles from her mighty fine Confessions on a Dancefloor set. And yet, almost a year after the album’s release, Madge is still looking for some chart love with a new video for the album’s fourth single, ”Jump.” (Click here to see it on YouTube.) I am sorry to report it’s a thuddingly literal clip; I mean, can you imagine if the ”Take a Bow” video featured shot after shot of hoodie-clad hipsters taking bows? Or if ”Frozen” had followed dozens of urban dwellers refilling their ice-cube trays? Forget about low concept, we’re talking no concept! For all the money spent capturing footage of impressive rooftop leaps, I wish Madonna had chosen instead to offer us a visually sumptuous slice of storytelling, something along the lines of ”Express Yourself” or ”Bedtime Story.”

That said, at least Madonna’s hung up the leotard and the Valerie Cherish ‘do for a striking blonde bob and a black leather number that reminds us all that her 48-year-old body still looks better than yours (and mine). And as far as ”Jump” goes, it’s got a killer beat, an actual melody (remember those?), and a nice little message about self-empowerment, complete with a tree metaphor. Which, of course, means there’s probably not a radio station in America that’ll play it. Sigh. Too bad girlfriend didn’t swallow her pride and call in a Sacha Baron Cohen cameo, eh?

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    When I saw this video it made me happy, happy to know that Madge is too busy to care that her music isn’t being played and too busy to make a great video. She’s been to Russia and Japan, places she either hasn’t toured before or in a long time. With disappointments such as Janet’s 20 Y.O, it’s nice to know that Madge is making gazillions off her latest album – almost 25 Y.O later.
    Janet, goes to show that hard work goes a long way, not just magazine covers and boobies.

  • roel

    she’s done it again: ruined a perfectly good song with another one of her lousy videos…

  • GOB

    Jump is the best song on the album, but I think any momentum she had after Hung Up is long gone. I would love to hear Jump on the radio, but I’m not holding my breath. Whoever was in charge of choosing which singles to release needs to be fired.

  • Ned

    You’re actually feeling sorry for Madonna because she’s not getting enough attention lately? And you expect us to share that in ridiculous emotion?
    Good lord, this woman has been the most over-exposed human being on the planet for the past 20 years. And her music has been neither good nor releveant for at least 15 of those years.
    Please find a cause worthy of our sympathy to write about — there are plenty out there, and this is not ooe of them.

  • paige

    looove this song… why is she making dissapointing videos? she used to reign supreme in that medium… heres hoping that if she puts out another single she’ll use a good director for the video…

  • mercy

    Hey Mr. Slezak why do you have to be such a nerd?! Madonna rocks no matters what she does. I think I finally understand why this magazine has such a bad reputation.

  • Martin

    When Madonna says “Jump” I not only ask how high, but also what she wants me to wear, eat, and drink.

    Having said this I think the video is cool – she did whip it out right after finishing the tour and she has been in this giving back funk (to the dancers, to her fans), ergo the less her in the video. The “Jump” video is no more disappointing than the one for “Get Together” (for which I always envisioned a “Waiting for Tonight”-type vibe, but you know…cooler). She sooo should release the video that Steven Klein made for “Future Lovers” – that video would rule VH-1. I don’t expect to hear “Jump” or anything else of hers on the radio, but I’m confident people will warm up to the “Jump” video. Hopefully for the next album Madonna will not just dazzle us, but give us amazing videos and promotion.

  • alexander

    You can say that twice! Entertainment Weekly is the worst magazine on the earth. Remember when they said that Confessions on a Dance Floor runs low in gas? Well I don’t think that I need to say more.

  • chicky

    American Radio boycotts anybody who is against Bush, so even though the song is excellent, it won’t be played. Besides, it’s a 4th Single from an album. No worries for Madonna: her tour is the hottest tour, both review wise and money making wise, this year. Her album sold over 11 million copies worldwide. I do agree: I wish she would put some time into making her videos or not make videos at all.

  • fariss

    You Madonna fans are so pathetic. This author is complimenting her, just insulting the video. It’s a good song, but lets face it: Madonna doesn’t spend any time on her videos anymore. In terms of US Radio: they are ran by Clear Channel and there have been several reports, even by insiders, that her music is being boycotted. Just ask Bruce Springsteen, Dixie Chicks, and Kanye West (post Gold Digger singles didn’t get played).

  • Dave

    Slezak isn’t dissing the song (hello, he clearly lauds it in the second paragraph), just critiquing the video, which, from what I can tell, is completely justifiable. This song rocks, radio sucks, end of story. Btw, Ned, pay attention to what Slezak is saying. He isn’t bemoaning Madonna’s lack of attention, but the lack of attention this particular song is receiving. And Alexander, while I didn’t quite understand the point you were trying to make in regards to EW’s review of the album, why bother to go to, read popwatch, and post on the message board if EW is the “worst magazine on the planet”?

  • maya

    That video is *ridiculous* — it’s like a parody of a bad video, including the ridiculous outfit Madonna is wearing. I’m all for covering up the ubiquitous boobies on music videos, but sheesh, bring back the leotard! The song isn’t really that great either, frankly. Good, not great. I know I ‘m going to get slammed for that, but it’s true, there’s a lot more interesting dance music out there, like Sexy/Back and Madonna’s own Hung Up.

  • KC

    Not the best video, but LOVE the hair! The Queen of Reinvention.

  • will deezy

    For someone who has been so in control of their career and so dead-on when it comes to knowing what’s hot or what the next big thing is, it’s so disapointing to see these sub-par videos being produced for such a great album. It’s also unbelievable that someone who produced the most amazing tour ever (Confessions Tour) has made such a mediocre effort in the medium she once ruled. I hope that the next album brings back the high-concept videos that most of us used to watch over and over again. Then again, when you’re off trotting around in one of the poorest parts of Africa and doing good for thousands of people, the last thing on your mind is probably how well received your new video is. As well it should be.

  • elyse

    I really think Madonna has went down hill sooooo much. She needs to give it up already and grow up.

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