Bret Easton Ellis: American Pseudo

Okay, it’s no big deal anymore to make yourself the protagonist of your novel and surround yourself with fictional characters; Philip Roth could probably do it in his sleep. But how many authors have taken the conceit as far as Bret Easton Ellis? The Ellis who is the protagonist of Lunar Park has an actress wife named Jayne Dennis and a son named Robby. Turns out Jayne Dennis has her own official website and a fan site, while Robby has a page on There’s also an online FBI file for the fictional Ellis.

This sort of fake-supplemental online campaign is familiar to moviegoers, but it’s rare for a novel to advertise itself using such Blair Witch tactics. Or at least it used to be; according to the Wall Street Journal, it’s becoming increasingly common, especially for self-published authors who can’t afford massive publicity campaigns. But do such campaigns actually help sell books? Check out the above sites and tell us if they whet your appetite to read Lunar Park — or, if you’ve already read the book, if they add to your appreciation of the novel.


Comments (4 total) Add your comment
  • kgc

    i found all of the web extras to add to the fun of the book. although i noticed on the jayne dennis ‘official’ site one of the pics is of actress cynthia gibb from the 80’s. why??

  • JrsyGrl

    I’ll be honest, this has made me think about picking up the book. I otherwise may have never heard about the book, and now my interest is piqued. Reminds me of the creepy website for the fictional airline in “Lost.”

  • Als

    I think that Bret Easton Ellis has never taken a conventional route to any of his written work. Having some sort of ego and being a writer is nothing new. Ellis relishes the superficial world, and the intense fascination with popular culture. I wouldn’t expect anything less from him. He knows exactly what he’s doing, and the message he’s trying to convey. If I had cocaine, I’d snort a line in honor of his ingenuity.

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