New open-world action game Watch Dogs has the distinction of being the fastest-selling game in Ubisoft’s history. It’s also likely to be the video game publisher’s only title to be associated with a real-life bomb scare.
In a creative, yet ill-advised attempt to drum up publicity for the game, released Tuesday, Ubisoft sent promotional copies to select media outlets. A reporter at one of those companies, Australian online publication Ninemsn, received a suspicious package on Wednesday — a black safe with a blacked-out note asking the recipient to “check their voicemail.”
According to Ninemsn’s account of the events, the reporter doesn’t use voicemail, but had received a hang-up call from an unfamiliar number the day before. When the editorial staff attempted to open the safe, it began beeping. Calls were placed to other newsrooms to see if they had received similar packages; they hadn’t, and the cops were called.
The floor where the package was sent was evacuated and the staff sent home. A police rescue unit scanned the safe, took it to the basement, and forced it open, revealing a copy of Watch Dogs inside. READ FULL STORY