They say there’s no such thing as bad publicity, but is there such a thing as bad social buzz? Miley Cyrus’ twerk seen round the world certainly caused a stir at Sunday night’s MTV Video Music Awards, but the fleshy show-stopper featuring grinding teddy bears and Robin Thicke earned the former tween queen a stark mix of both praise and resentment.
EW has partnered with General Sentiment to develop an aggregate score report — not just on what is trending in social media — but on what users are actually saying on social networks about any particular topic at a particular time, in this case Miley Cyrus over the past week.
In the heat of the moment Sunday night, Cyrus’ positive sentiment score hit its highest level and the volume of tweets about her was on the rise. But those playing Monday morning quarterback on Twitter sent the anti-Miley chatter to its highest levels, causing her sentiment score to plummet. The volume of chatter about Cyrus and her performance continued to rise on Monday, even as the content of those conversations became increasingly negative.
Check out the HIT score below.
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