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Tag: tWitch (1-2 of 2)

Why everyone needs to pay closer attention to the video game industry

Monday morning, Microsoft announced it was purchasing Swedish game development studio Mojang AB, makers of the staggeringly popular multi-platform video game Minecraftfor $2.4 billion. It’s a massive deal, with huge implications. Talk of the deal had been swirling for a week, and the rumored acquisition was a genuine surprise to the games and tech industry; Bloomberg stated that the purchase would be the biggest deal Microsoft has made since CEO Satya Nadella replaced Steve Ballmer as the company’s top executive three years ago.

But the mainstream press struggled to fathom why one of the biggest names in tech would want Mojang, at least for such an enormous price. In keeping with a reporting trend that follows any major happening in the games industry, there was a layer of incredulity to the proceedings.

There shouldn’t have been.

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Amazon to buy Twitch for nearly $1 billion

Twitch-Amazon.jpg

What’s Twitch? It’s basically the online version of your friend inviting you over to her house and letting you watch her play videogames, except over the internet—and on Monday, Amazon announced on Monday that it will buy Twitch. According to The Information, Amazon will pay $970 million; the news comes months after Google was set to buy the company for over $1 billion but, according to The Wall Street Journal, talks cooled, and Yahoo! entered the bidding process at some point as well.

The platform also allows for interactive gaming on a mass scale. Subscribers can broadcast the games they play on the website, and 55 million visitors a month watch them.

Earlier this year, the website broke out with Twitch Plays Pokémon, a crowdsourced run through Pokémon Red. The user programmed the game so that viewers could give the player commands through the game’s chat room, and thousands of commands were parsed to determine the gaming character’s action. It took more than 16 continuous days of gameplay to finish, and nearly 1.2 million people participated.

Amazon has already pushed itself beyond its retail roots and has its sight set on being a major player in media as well. It already produces several shows, which stream on its site, and has games for its Fire TV top-box.

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