Just when you thought it was safe to go, well, anywhere, Regal Entertainment Group has announced that there’s a theatrical storm a’brewin’ — and it’s filled with vicious, man-eating members of the aquatic clade Selachimorpha.
By that, of course, I mean this: Sharknado is coming to theaters!
On August 2, Regal will host midnight showings of the greatest film of our time at about 200 cinemas across the country — check here to find one near you. The company clearly expects these to be like showings of The Room, only with more chainsaws: “You know how audiences have had fun with Rocky Horror Picture Show over the years,” said Chris Sylvia, Regal Entertainment Group’s director of digital marketing, in a statement. “If the internet reactions to this film are any indication, then our moviegoers are primed and ready to enjoy ‘Sharknado’ larger than life in cinemas.”
Here’s the thing, though — while Sharknado sunk its teeth into social media users after airing on Syfy July 11, its ratings were more Dwarf Lanternshark than Great White. Even though everyone was tweeting about it, only 1.4 million people watched the movie itself — giving it a smaller audience than previous Syfy creature features like 2010′s Sharktopus (2.5 million viewers), 2011′s Mega Python Vs. Gatoroid (2.4 million) and last year’s Piranhaconda (1.8 million).
Does this mean that Regal is vastly overestimating Sharknado‘s appeal — especially since its buzz peaked weeks ago?