Teenage witch Sabrina Spellman can solve almost any problem with good, old-fashioned pluck and a wave of her magic pointer finger… but she can’t make millions of dollars appear out of thin air.
On Monday, Melissa Joan Hart — the ’90s star best known for playing both Sabrina and sassy Clarissa Darling on two eponymous sitcoms — officially ended her attempt to fund a movie called Darci’s Walk of Shame via Kickstarter. Hart wanted to raise $2 million over the course of about a month; by the end of the campaign, she had rustled up only $51,605 from 315 backers.
Yipes. It’s one thing to fall short of a fundraising goal — but it’s quite another to raise just 2.5 percent of that goal. Given the smashing success of the Veronica Mars movie and Zach Braff’s Garden State followup — two other nostalgia-fueled projects that quickly raised and exceeded their own $2 million goals on Kickstarter — why did Darci’s Walk of Shame fail so spectacularly?