Welcome to the fold, X Factor! In a list just released by Nielsen, Simon Cowell’s latest endeavor was the only newbie to rank among 2011’s top 10 shows in terms of product placement tie-ins. Then again, it’s no surprise since Cowell’s former stomping grounds American Idol ranked first, with an egregious 577 advertiser-friendly placements over the course of season 10 — and that’s even without Cowell.
Interestingly, Fox wasn’t the most product-laden network. That dubious honor went to NBC, where The Biggest Loser, The Celebrity Apprentice, America’s Got Talent, and even beloved drama Friday Night Lights (the only non-reality show on the list) all found a place in the top 10. Which other shows shamelessly pimped their advertisers’ merch this year? Read on… READ FULL STORY