It’s O.K., L.A. Accidents happen. Come give me a hug. While the music producer and confirmed X Factor judge might be in the doghouse with Simon Cowell after revealing that Cheryl Cole will likely join him for the American iteration of The X Factor, we can’t help but thank the record exec for moving this process along. The selection of Cole isn’t too much of a surprise; the former member of British pop group Girls Aloud has been a judge on Cowell’s original version of X Factor in the U.K., and it was largely speculated she’d be joining him for the U.S. version. But who should be the show’s final judge? READ FULL STORY »
Tag: The X Factor (91-100 of 102)
fortuna. The X Factor‘s holding auditions in five cities, so decide whether you’re a “young guy,” a “young girl,” an “older singer,” or part of a “vocal group” and register online by March 1. Don’t let those labels get you down. We all belong somewhere, and face it: You might be old. It’s 2011. Go here for more details, and maybe practice singing stuff. Maybe. Mostly you should work on your speech.Do you want $5 million? You know about reality TV and America, right? Wanting something badly enough could be all you need. It’s time to get what you deserve: molto
Presenting… Your Super Bowl Commercials of 2011, brought to you by Eminem. He LOST HIMSELF in not one but two major ad campaigns this year. During the first quarter, Claymation Eminem quenched his thirst with a refreshing Brisk iced tea; then just before halftime, super-intense human Eminem delivered a cross between a eulogy and a giant “eff you, pay attention” on behalf of the city of Detroit. And you thought he didn’t do commercials.
Meanwhile, Ozzy Osbourne finally had to find out what a Bieber was, Adrien Brody serenaded some crying/orgasmic women (Stella Artois), Faith Hill’s rack is huge (Teleflora), Timothy Hutton is really, really into Tibetan fish curry (Groupon.com), and Kim Kardashian’s ass (Shape-Ups) is ass usual. Plus, so many movie trailers, including J.J. Abrams and Steven Spielberg’s Super 8, Terra Nova, Thor, Cowboys & Aliens — starring Danny Craig and Indy Ford — Pirates of the Caribbean: On Stranger Tides, Transformers: Dark of the Moon, and a first look at Marvel’s Captain America: The First Avenger. My five favorite commercials, after the break. READ FULL STORY »
The days of seeing Simon Cowell at the American Idol judges table sitting behind a large Coke glass are really gone. Fox has announced Pepsi as the official beverage sponsor of The X Factor. “The comprehensive sponsorship of The X Factor by Pepsi includes an extensive, multi-platform off-air marketing partnership; weekly in-show integrations and placements; and an immersive content experience online. Pepsi will be the exclusive beverage sponsor of The X Factor both on and off-air,” the release says. Why is the partnership perfect, besides sticking it to Idol? Pepsi is quick to remind you of its “historic, unforgettable campaigns with pop icons like Michael Jackson, Madonna, Britney Spears, and more recently, Snoop Dogg.” That’s actually a decent argument. If Pepsi is smart, they’ll ask Cowell to film some videos in which he critiques the performances in those commercials. With some creative editing, that could be fun, right?
Personally, I would hate to be on a show sponsored by Pepsi because I am a Coke girl. Yes, I can tell the difference, and I remember having a strong preference (unlike Cowell, apparently) by the time I was a freshman in college (and arguing about it in COM 101). Today, if I’m someplace that carries Pepsi products, I’ll order a Sierra Mist, not a Pepsi — unless I’m in desperate need of caffeine. (Editor’s note: Mandi, you’re crazy. Pepsi is the choice of a new generation! Again.) It’s smart of the soft drinks to target shows with a young audience, because I imagine most of us have established loyalty by the time we’re adults. Let’s take it to a poll!
The persistent rumors that Simon Cowell will jump ship from Idol after the 2010 season hit a fever pitch this week, thanks to a report in the London Times claiming that Cowell is preparing an American version of the hit British talent show series The X Factor. “The X Factor is due to begin filming in Los Angeles in September 2011, to be shown on Fox and presented by Cowell,” the Times reports. Fox is denying official comment, so this latest wrinkle could be nothing more than meaningless buzz. But that hasn’t stopped us from buzzing about it here at EW — because if true, this would be monumental. After all, Cowell’s American Idol contract expires in May, and if the judge does decide to branch out on his own and assert total creative control over an American X-Factor, we have to wonder if [Seacrest voice] “This. Is the End. Of the road” for American Idol.
Superficially, they seem like the same show — Chosen Ones sing, viewers vote — except that in The X Factor, the judges take on more of a mentoring role with the contestants, so it’s almost like a competition among the judges as well. (I’m suddenly hearing Heidi Klum’s voice: “Models, this is a competition for you as well.”) But perhaps the two shows could coexist on Fox, providing the network with a full year of singing-competition material. Though it’s probably also worth mentioning here that The X Factor was the U.K.’s replacement for Pop Idol in 2004.
Here at EW, we’re devout Idol fans, but even we would check out a new competition show from Cowell. What about you, PopWatcher Idol fans? If Cowell does exit American Idol to launch a U.S. X-Factor, should they continue AI or just end it? Would you be interested in a new singing competition with Cowell behind it?
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