Break out your holiday wish list: A new iPad, the iPad Air, is here.
That was the biggest revelation during today’s 90-minute Apple presentation by CEO Tim Cook and other associates. Since Apple launched the iPad three and a half years ago, 170 million iPads have been sold. “iPad is used over four times more than all those other tablets put together,” Apple claimed today. The new iPad Air will have a 9.7-inch retina display, 43 percent thinner bezel than the previous version, and weigh just 1 pound. It also contains the A7 chip, which just launched with the iPhone 5S. Retailing for $499, it’ll join others in the iPad family, including an updated iPad Mini (now with retina display!) and the original iPad Mini, which will stay on the market for just $299, helping Apple compete with lower-priced tablets from other makers.
The other big news coming out of California is more information about OS X Mavericks, which is not a callback to the 2008 election, but is the newest software upgrade for Macs, available today. Excitingly, the Apple team spoke about how they wanted to get rid of the mind-set that software upgrades should cost money — meaning that Mavericks is free, available today, and supported on devices as old as the 2007 iMac/MacBook Pro. Speaking of MacBook Pros, both the 13-inch and 15-inch are seeing a $200 price drop.
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