J.J. Abrams cast a meaty hook into the Web waters on Aug. 19, a teaser for a new entertainment project that we may or may not know anything about. The mystery box angler loves using this kind of bait: “Stranger” is reminiscent of his puzzling promo stuff for Super-8 or the crypto-content that the Lost brain trust used to feed fans during hiatus. (Remember “The Last Supper” ads prior to season 6?) Decoding this kind of stuff isn’t for everyone. And for some, it annoys as much as it amuses. Regardless: We’re biting. Because we are easily amused, and because we ran out of Breaking Bad analysis to read, and because no one knows how to bait a hook quite like J.J. Abrams. We love how he turns marketing hype into storytelling fun. What’s “Stranger” about? Five theories — none of which involve Star Wars Episode VII (we assume it’s still wayyy too early for that). READ FULL STORY
Tag: Super 8 (1-10 of 13)
“Well, now I feel like I’ve seen the whole movie,” is an increasingly common complaint about movie trailers. Studios’ marketing strategy is frequently to lure viewers into the theater with a peek at a movie’s biggest fight sequence or most compelling twist, a promise of what people will see if they buy a ticket. But there are some trailers in recent years that have mastered the art of creating a sense of mystery and avoiding spoiling key surprise moments.
Speaking of spoilers, WARNING: SPOILERS AHEAD for Oblivion, Looper, and Moon. READ FULL STORY
Elle Fanning got her start in the movie business playing younger versions of her sister, Dakota, in films like I Am Sam and Taken, so it’s at least understandable that some people mistake one for the other. Like Kyle Chandler, for instance, who mistakenly told Men’s Journal in a cover story your wife will treasure that his co-star in Super 8 is Dakota Fanning. Though Dakota (far left) is four years older than Elle (near left), they’re both tall and blond, and since movies live forever, it can be baffling to tell one from the other on screen unless you’ve already read the credits. READ FULL STORY
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