The NFL is television’s unchallenged goliath, setting new viewing records last season that helped the league generate approximately $10 billion. But one businessman sees trouble on the horizon. Outspoken billionaire NBA owner Mark Cuban (Shark Tank) predicted an NFL “implosion” in the next decade, pointing to overexposure, as well as the sport’s health and safety concerns, as a recipe for disaster. “They’re trying to take over every night of TV,” Cuban told ESPN, while discussing the league’s recent deal with CBS to air Thursday-night games on free TV. “Initially, it’ll be, ‘Yeah, they’re the biggest-rating thing that there is.’ Okay, Thursday, that’s great… Then if [the NFL] gets Saturday, now you’re impacting colleges. Now it’s on four days a week. It’s all football. At some point, the people get sick of it.”
In a followup Facebook post, Cuban played out the NFL’s hypothetical takeover of prime time and asked, “Will we see a Who Wants to be a Millionaire effect?” referring to that show’s law-of-diminishing-returns demise after it became a daily fixture.