Since the birth of YouTube in 2005, the platform that hosts EVERYTHING, including actors, artists and comedians — has spread like wildfire, launching careers and shining a spotlight on many outstanding talents beyond that dog on the skateboard. Eight years later, rather than being a springboard for these creatives to move to TV or labels, the Internet has become another medium for them to showcase their work. The third annual Streamy Awards will honor that work this Sunday.
Chris Hardwick, comedian and host of The Talking Dead on AMC, will host the show. He is an advocate for the global, niche audiences online shows reach.
“It’s exciting for me as a performer because I remember the days when the fate of your entertainment career depended on someone at a network in an office. None of those things exist that way anymore,” Hardwick says. “The medium still exists but there really is a much truer meritocracy at work, which is that talented people now have the delivery system to get their voices out into the world and they don’t need big media companies anymore to deliver them to people or decide if they’re good enough.”
Hardwick’s advice for anyone looking to create a video is to forgo the idea of a viral video.
“The audience will decide if they want to make them viral or not. Focus on quality, don’t focus on … ‘I want to be trendy.'” READ FULL STORY