“Viva Forever”? Not as it turns out.
Producers announced Thursday that the Spice Girls musical will close at London’s Piccadilly Theater June 29 after a disappointing six-month run.
Producer Judy Craymer said despite tweaks since the show opened in December, “we just can’t make it work.”
Written by Absolutely Fabulous comedian Jennifer Saunders, the show is a modern-day tale of female friendship and mother-daughter bonds set to songs by the 1990s “Girl Power” icons.
It set out to take a timely satirical axe to our information-saturated age of Twitter and TV talent shows, but the critics were overwhelmingly hostile.
The Independent newspaper’s Paul Taylor called the show “lacking in any truly original or challenging spark,” while the Daily Telegraph‘s Charles Spencer found it “tawdry, lazy and unedifying.” READ FULL STORY »