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Tag: Sony (1-2 of 2)

'Spider-Man' spins off: 20 thoughts on 'Venom,' 'The Sinister Six,' and Sony's franchise gambit

1. Jesus.

2. Sony’s announcement that they will expand their rebooted Amazing Spider-Man franchise in every conceivable direction represents a new peak in Hollywood’s current vogue for franchise-building brinksmanship. Marvel Studios revealed their master plan gradually: Release an Iron Man here, announce a Thor there, wait until Avengers is a hit before you start really freaking people out with Guardians of the Galaxy.

After X-Men: First Class was an okay-not-gangbusters hit, Fox carefully retrenched: Mix in the original director and the original cast, throw out one fan-bait title (Days of Future Past) and then, when they least expect it, throw out another (Apocalypse.) When Disney announced Star Wars: Episode VII, they led with a creative-team announcement: Michael Arndt is writing it! You know him! Toy Story 3! (There followed a lengthy search for a director — the Internet Age equivalent of Selznick looking for his Scarlett O’Hara — and the eventual departure of Arndt.) Warner Bros. is building up to Justice League one granular casting announcement at a time. READ FULL STORY

The State of Playstation: 23 ways of looking at Sony's E3 presentation

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1. There is a general perception that the Playstation 3 was not the winner in the dying videogame generation. This is not to say that it lost. The Playstation 3 produced some of the most beautiful games ever created. It is a high-powered machine. The freaking Air Force used it to create a freaking supercomputer. But it didn’t have the mass appeal of the Wii or the swagger of the Xbox 360. It was merely excellent. The Playstation 2 was excellent, also, but it utterly defined its generation. In a weird way, even if the sales tell a different story, Sony is coming into this E3 as an underdog. READ FULL STORY

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