And for a moment, the world is as it should be: Simon Cowell and Paula Abdul are together again now that auditions for Fox’s X Factor have begun. EW’s Dave Karger was on the scene of the first taping Sunday, and in addition to describing how the audience protested one contestant’s dismissal with a “Bring her back!” chant until producers did, he also notes that during one break, Simon “lovingly petted” Paula’s hair. Ah. Speaking to Cowell before the taping, HollywoodJunket.com found out Abdul owes her reunion with Cowell to the media. It was while chatting with the press that Cowell realized, “Overwhelmingly, they wanted her on the show.” The reason he and Abdul get along so well is simple, according to Cowell: “When I’m bored, Paula’s like one of those toys, you know, you just wind up, and then I’ll just throw it on the floor for a minute and just play with it, and then I’m happy.” Watch the interview below. READ FULL STORY
Tag: Simon Cowell (41-50 of 118)
fortuna. The X Factor‘s holding auditions in five cities, so decide whether you’re a “young guy,” a “young girl,” an “older singer,” or part of a “vocal group” and register online by March 1. Don’t let those labels get you down. We all belong somewhere, and face it: You might be old. It’s 2011. Go here for more details, and maybe practice singing stuff. Maybe. Mostly you should work on your speech.Do you want $5 million? You know about reality TV and America, right? Wanting something badly enough could be all you need. It’s time to get what you deserve: molto
Presenting… Your Super Bowl Commercials of 2011, brought to you by Eminem. He LOST HIMSELF in not one but two major ad campaigns this year. During the first quarter, Claymation Eminem quenched his thirst with a refreshing Brisk iced tea; then just before halftime, super-intense human Eminem delivered a cross between a eulogy and a giant “eff you, pay attention” on behalf of the city of Detroit. And you thought he didn’t do commercials.
Meanwhile, Ozzy Osbourne finally had to find out what a Bieber was, Adrien Brody serenaded some crying/orgasmic women (Stella Artois), Faith Hill’s rack is huge (Teleflora), Timothy Hutton is really, really into Tibetan fish curry (Groupon.com), and Kim Kardashian’s ass (Shape-Ups) is ass usual. Plus, so many movie trailers, including J.J. Abrams and Steven Spielberg’s Super 8, Terra Nova, Thor, Cowboys & Aliens — starring Danny Craig and Indy Ford — Pirates of the Caribbean: On Stranger Tides, Transformers: Dark of the Moon, and a first look at Marvel’s Captain America: The First Avenger. My five favorite commercials, after the break. READ FULL STORY
The days of seeing Simon Cowell at the American Idol judges table sitting behind a large Coke glass are really gone. Fox has announced Pepsi as the official beverage sponsor of The X Factor. “The comprehensive sponsorship of The X Factor by Pepsi includes an extensive, multi-platform off-air marketing partnership; weekly in-show integrations and placements; and an immersive content experience online. Pepsi will be the exclusive beverage sponsor of The X Factor both on and off-air,” the release says. Why is the partnership perfect, besides sticking it to Idol? Pepsi is quick to remind you of its “historic, unforgettable campaigns with pop icons like Michael Jackson, Madonna, Britney Spears, and more recently, Snoop Dogg.” That’s actually a decent argument. If Pepsi is smart, they’ll ask Cowell to film some videos in which he critiques the performances in those commercials. With some creative editing, that could be fun, right?
Personally, I would hate to be on a show sponsored by Pepsi because I am a Coke girl. Yes, I can tell the difference, and I remember having a strong preference (unlike Cowell, apparently) by the time I was a freshman in college (and arguing about it in COM 101). Today, if I’m someplace that carries Pepsi products, I’ll order a Sierra Mist, not a Pepsi — unless I’m in desperate need of caffeine. (Editor’s note: Mandi, you’re crazy. Pepsi is the choice of a new generation! Again.) It’s smart of the soft drinks to target shows with a young audience, because I imagine most of us have established loyalty by the time we’re adults. Let’s take it to a poll!
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