PopWatch Entertainment Weekly's PopWatch Blog

Tag: Schmidt Happens (1-4 of 4)

Dissed members: Schmidt on 'New Girl' joins TV's phallic injuries club

When New Girl returns tonight, Schmidt (Max Greenfield) finally gets his penis cast removed. In honor of that glorious occasion — we’re looking back at the worst phallic injuries on TV.

READ FULL STORY

Schmidt from 'New Girl' launches web series for Axe -- VIDEO

You love Max Greenfield, the bro-tastic dandy behind New Girl‘s Schmidt, but you hate those icky TV spots for Axe products. How, then, can you enjoy Greenfield’s new web series, a Forgetting Sarah Marshall riff that doubles as part of Axe’s new “Susan Glenn” campaign? (Another wrinkle: According to EW NewGirlologist Lanford Beard, “Schmidt is far too discerning for Axe! He uses body gelato.”)

Despite all that, the videos might win you over. For starters, they’re surprisingly sweet — much like Axe’s classy “Susan Glenn” commercial starring Kiefer Sutherland. Since Greenfield writes, directs, and stars in each clip, they’re also peppered with his signature sense of humor: see episode 2’s analogy-off for proof. Here’s episode 1, which could be titled “Idiot Boy with a Broken Cellular Telephone”:

READ FULL STORY

This week in weird collaborations: Schmidt from 'New Girl' guest edits Gwyneth Paltrow's newsletter

Even Gwyneth Paltrow isn’t immune to the douchey charm of New Girl‘s Schmidt. Paltrow invited actor Max Greenfield to guest edit this week’s edition of her lifestyle newsletter, GOOP — and the result is Schmidt-tastic.

According to the newsletter, Greenfield and the character he plays might just be one and the same. “How much of my happiness has to do with the fact that I now e-mail with GP? It’s definitely a percentage,” he muses in his opener. “Be it a small one, this is my truth and I am okay with it.”

Greenfield goes on to extol the virtues of Thom Browne seersucker trousers (“a trouser that lets people know you’re down to party in the classiest way possible”), George Clooney’s home in Lake Como (“Can’t mess with a classic. Haven’t been yet”), and eight other things he likes in the most Schmidt-y way possible. He explains the difference between a throw and a blanket. He reveals that he has a tortoise shell iPhone case. I could not make this up if I tried.

READ FULL STORY

Fox 25 years later: How the network changed the world

Though it actually launched on Oct. 9, 1986, Fox is celebrating its 25th anniversary this weekend with a primetime extravaganza featuring such stars of yesteryear as Calista Flockhart, Gabrielle Carteris, Ian Ziering, and David Faustino. Before tomorrow night’s broadcast, we thought it appropriate to take a look back at how the network has changed the pop culture landscape in the last quarter century. READ FULL STORY

Latest Videos

Advertisement

From Our Partners

TV Recaps

Powered by WordPress.com VIP