Marc Webb, director of The Amazing Spider-Man 2, tweeted a video that revealed a blink-and-you’ll-miss-it glimpse of Spider-Man’s new black mask (or should we say “eye”) and the questions came pouring.
Does this mean that they’re going to introduce the Venom character in this movie? Is the suit getting a huge makeover? Does this video reveal anything ? The answer to all these questions is: Probably not. But the video is a perfect example of the amazing (and at times, infuriating) spoiler-lite content that showrunners and directors post on Twitter.
For any pop culture obssesive, a page of a script, a photo from the set, or a short comment hashtagged with a favorite show name can provide sustenance for hours of debate. What does it all mean? What are they telling us? What aren’t they telling us?
These tiny spoilers are smart from a marketing point of view (after all, we’ve now said The Amazing Spider-Man 2 twice already in this post) and they get fans excited. So, I’ve learned to stop worrying and love the Twitter tease.
Here are a few of the best Twitter teasers out there:
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