Uh oh. You better sack up and secretly edit poignant home movies on your iPhones, pouty teens!
Apple’s new 90-second Christmas commercial just had me sobbing into my own iPhone as I went about my usual antisocial business of splaying out on the couch, ignoring this great big wondrous world around me, and playing with filters on Instagram. Here’s how good Apple commercials are: I didn’t even need to see this one to know I was already obsessed with it — much like your sulky teen won’t ever need to make real eye contact with his relatives to know and eventually show that he loves them (if you’re lucky) (and if you’ve purchased him an iPhone 5S).
Obviously, I did look up at one point… then replayed this commercial again and again. You wanna cry? READ FULL STORY