NBC shuffled Smash offstage for this?
Though it benefited from both heavy promotion and having The Voice as a lead-in, the Peacock’s new dating show Ready for Love seems fairly dead on arrival. Its two-hour series premiere was the lowest-rated program in both the 9 and 10 p.m. time slots last night, earning just 3.8 million viewers and a 1.6 rating among adults 18-49. (To be fair, the show did beat Smash‘s last-Tuesday episode, which garnered 3.0 million viewers and a .9 demo rating.)
This makes Ready for Love the latest example of a truth that broadcast networks — especially NBC — may be reluctant to admit: Copying The Voice‘s format just doesn’t seem to work. READ FULL STORY »