Those who appreciate the finer things in life are generally against the idea of sequels; they’re so crass, so money-grubbing, so… déclassé, unless you’re talking about the Ring Cycle. But snobs and slobs alike should be delighted to hear that Grey Poupon, the label that single-jar-edly made it okay for America to move beyond French’s yellow mustard, is bringing back its iconic “Pardon Me” ad campaign for one night only.
Anyone who watched television in the ’80s or ’90s will remember the campaign’s general conceit: A fancy-looking man drives through a quaint country scene in a chauffeured car when another expensive automobile pulls up alongside him. The back window rolls down to reveal a similarly fancy-looking man, who asks, “Pardon me, would you have any Grey Poupon?”
“But of course,” the first man replies, handing over a jar of dijon mustard. The tagline: “One of life’s finer pleasures.”