Don’t expect CNN’s New Day to revolutionize its genre. “We are not reinventing the wheel,” the show’s executive producer Jim Murphy told USA Today this weekend. “It’s a morning news program.”
That said, the program — which premiered this morning, airing from 6-9 a.m. ET and replacing Soledad O’Brien’s Starting Point — does represent a sort of fresh start for CNN. Its hard-news, centrist focus exemplifies new CNN president Jeff Zucker‘s approach to broadcasting; as Murphy explained, “You won’t see cooking and dancing and things like that.” Of course, that doesn’t mean that New Day is or will be totally immune to fluff. For proof, check out this introductory video, which paints anchors Chris Cuomo and Kate Bolduan and news anchor Michaela Pereira as fun-loving quirkmeisters (Kate is “kooky and loud!” Chris has a daughter named Cha-Cha!) who always put their families first.