This week’s Ask Billboard column tackles a subject that’s been on my mind for a while now: What the heck is going on with Madonna’s highly addictive single, ”Get Together”? (If you’ve been deprived of hearing the track, it’s streaming here, at her official website.) Chart guru Keith Caulfield explains that "Get Together" has pretty much stalled out on American radio. A handful of dance stations are spinning the track a lot, but most outlets have ignored the song." What’s more, while the single has failed to crack Billboard’s Hot 100, Caulfield notes that "unsurprisingly, ‘Get Together’ is doing well on the radio in many countries outside of America."
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Still, the question Caulfield doesn’t answer is this: Why? I mean, considering Rihanna’s relentlessly nasal ”Unfaithful” and Paris Hilton’s tepid ”Stars Are Blind” have climbed to Nos. 6 and 18 respectively in recent weeks, it’s certainly not a matter of quality. "Get Together" is a far frothier summer treat, its pulsing dance beat serving as the foundation for Madonna’s siren call to a potential lover. And I don’t think it’s an age thing, either, since veteran acts like Bon Jovi, Red Hot Chili Peppers, and Busta Rhymes are all currently in the top 50. Not even the super-lame videoclip that accompanies "Get Together" — oh, how I long for the heady days of "Like a Prayer" and "Express Yourself" — can be blamed for radio’s snub, leaving me at a loss for theories.
Could Madge have contracted a case of Bigineuropeitis — a disease that’s afflicted Robbie Williams, Anastacia, and Kylie Minogue — by virtue of her late-onset British accent? Is this all a case of widespread leotard-o-phobia? Or does anyone have a more plausible theory? I’m leaving it up to you, PopWatchers, while I dial my local stations and demand some love for "Get Together."