“Well, now I feel like I’ve seen the whole movie,” is an increasingly common complaint about movie trailers. Studios’ marketing strategy is frequently to lure viewers into the theater with a peek at a movie’s biggest fight sequence or most compelling twist, a promise of what people will see if they buy a ticket. But there are some trailers in recent years that have mastered the art of creating a sense of mystery and avoiding spoiling key surprise moments.
Speaking of spoilers, WARNING: SPOILERS AHEAD for Oblivion, Looper, and Moon. READ FULL STORY »