Today’s Wall Street Journal contained a fun little article about how Shrek Forever After‘s tie-in with the Vidalia Onion Committee is getting youngsters to eat onions. The campaign, which includes in-store displays with giant inflatable Shreks and images of characters on the packaging, is being credited, at least in part, to some eight million more pounds of Vidalias being sold so far this year compared to the same period last year. “There’s no question that Shrek has driven sales at the consumer level,” says John Tumino, a sales director at Richter & Co., a Charlotte, N.C., company that supplies onions to Safeway.
I have a four-year-old at home, and she will not eat onions, Vidalia or any other. She’s not buying the “but these onions are sweet!” line. She meticulously extracts every tiny speck from her fried rice, piling them on the edge of my plate. Or flinging them on the floor. So you can color me intrigued if Shrek — whom she likes, though not as much as Donkey, who is also featured in some in-store displays — can get her to eat them. After all, it’d make my life easier if I didn’t have to worry about whether stuff had onions in it…or fight to enjoy my dinner while a certain little someone amasses a greasy heap of discards next to food I’m trying to eat.
But there’s no major nutritional value to onions, so it’s more interesting than a godsend if a movie character gets her to eat them. Broccoli, brussells sprouts, salmon, breakfast that doesn’t have to be drowned in sweeteners — now we’re talking. READ FULL STORY