The newest voice in children’s entertainment is shrill, British, and very, very square. Thanks to the jaw-dropping success of the videogame Minecraft—a sort of online digital LEGO universe in which kids (and more than a few grown-ups) build their own worlds, play in them, and invite their online friends to join them—a 23-year-old former bartender from the south coast of England has become millions of kids’ onscreen BFF.
Operating under the Minecraft alter ego of stampylonghead (a.k.a. Stampy Cat)—a boxy orange character with a la-di-da voice and a rat-a-tat laugh—Joseph Garrett has attracted a legion of elementary-school-age fans into Stampy’s Lovely World, where he eats cake for breakfast, visits his friends iBallistic Squid and a bear called L for Leeeeee x, and embarks on often-silly adventures with dragons and aliens. “I never set out to make children’s content,” says Garrett, who boasts a mop of curly hair and the slight build of a man who spends most of his days in front of a computer screen. “It was more that I was enjoying making these videos, so these are the videos I’m going to make.” READ FULL STORY