Seems like everyone, even Newsweek magazine, wants a piece of Jon Hamm.
Newsweek editor Tina Brown announced today that in promotion for Mad Men’s fifth season premiere on March 25 (!), the magazine would be going Mad. (Well, not Mad.) Specifically, the entire publication would revert back to its 1960s design — including the advertisements.
Brown told Ad Age, “Newsweek was very much on the cultural forefront at the time of the show. It covered the events that are so much of the background for the show’s drama — the burgeoning civil rights movement, the women’s rights movement, the Vietnam War. That was Newsweek‘s cutting-edge beat and its flourishing journalistic subject. So it seemed like a wonderful marriage in a sense to take that and apply it to the magazine, to make the magazine an homage to the period.” READ FULL STORY »