Anyone who watched Lost knows that creator J.J. Abrams is into mystery. And now he’s using his love of mystery for charity — kind of.
In 2007, Abrams gave a TED talk in which he spoke about a box his grandfather gave him. Abrams never cracked open the lid. Why? On principle: “The thing is that it represents infinite possibility,” Abrams explained. “It represents hope. It represents potential. And what I love about this box, and what I realize I sort of do in whatever it is that I do, is I find myself drawn to infinite possibility, that sense of potential. And I realize that mystery is the catalyst for imagination.” Ahh, so that’s why he’s so into creating mysteries that we never find out the answers to.
Bitterness aside, Abrams’ entire TED talk is worth watching for anyone interested in why his work is the way it is. And it serves as a fitting setup to his latest project: the Mystery Box.