Friends, reindeer, ice harvesters, lend me your antlers: I have been tumbling through the wormhole that is the Internet fandom of Disney’s marvelous blockbuster Frozen. I have trudged through the snowy hills of fan-fiction, braved the icy winds of Deviantart, and prowled hashtag upon hashtag devoted to the greatest thing to happen to Disney musicals since July 22, 1949 (Alan Menken’s birthday, whaaat).
Beyond my Tumblr-inspired downward spiral, my social media feeds have abounded with proclamations of Frozen love following the film’s release in the now-ancient November 2013. The sprightly little musical has topped the box office charts, rivaling Avatar and Titanic, and gifted the world with a top-notch soundtrack that I haven’t been able to “let” “go” (get it? GET IT?) for weeks. But most interestingly, Frozen has given birth to some pretty bizarre trends—let’s examine. READ FULL STORY