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Tag: GOOP (1-1 of 1)

Gwyneth Paltrow's Goop pop-up store: A hunt for the cheapest product inside

At Goop, Gwyneth Paltrow’s lifestyle blog-inspired pop-up shop currently open in Los Angeles’ Brentwood Country Mart, you can buy a custom (for Goop, not for you) $620 knit heather-grey Stella McCartney jumpsuit, $650 vintage “found” serving spoons, a set of four cocktail napkins for $125 (with optional monogram), a $2,350 vintage Christian Dior Backgammon set, and a book called Within: A Spiritual Awakening to Love & Weight Loss.

The jeans are skinny, the tops are billowy, the fabrics are naaaahtural, and the price tags are hidden. One of those “if you have to look, you can’t afford it” things, no doubt. There was a pile of unassuming beaded bracelets on the desk in the front of the store, pointedly outside the artfully displayed glass class holding the more precious jewels. They looked like the kind of things you might find in a Bangkok street market. At Goop? They ranged in price from “5 to 7….hundred dollars,” according to the delicate sales girl.

Is it silly? Yes. Tasteful? Painfully so. Pretty? If beige tones are your thing, probably. Excessive? For most tax brackets, uh, yes.

But should we be aghast that it exists? Please. READ FULL STORY

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