In what sounds like something that could be the brain child of Liz Lemon, McDonald’s will be launching an in-store channel, called, you guessed it, the McDonald’s Channel. It will be a digital network featuring “exclusive original content” aimed at folks who like their fast-food with a side of television.
The channel will be rolled out in nearly 800 McDonald’s California locations over the next few months, with original programming that includes 20-minute “pods” such as a “McDonald’s Channel Music News” (which one can only hope will consist of playing the late, great Wesley Willis’ “Rock N’ Roll McDonald’s” or the Filet-O-Fish jingle on repeat). Here’s some other ideas for more programming the restaurant could air on their in-house entertainment channel:
–An America’s Most Wanted segment chronicling the Hamburglar. He is, after all, one of this country’s most notorious criminals. READ FULL STORY