PopWatch Entertainment Weekly's PopWatch Blog

Tag: Dodge Durango (1-1 of 1)

Here's how those 70 Ron Burgundy Dodge Durango ads were made

Ron-Burgundy-Durango.jpg

If you happened to laugh at those new Dodge Durango commercials on TV over the weekend or saw the spots circulating online, then you know that Ron Burgundy has been shilling cars in his own classy, inexplicably angry way. The supercilious anchorman and the Americana automobile brand don’t  seem like a natural fit at first — but when Paramount Pictures, the Chrysler Group, ad agency Wieden + Kennedy, Will Ferrell and Adam McKay’s Funny or Die writing team banded together, the result is a hilariously big deal. “The iconic brand of Ron Burgundy, we just thought it would be a tremendous collaboration,” said Josh Greenstein, CMO of Paramount Pictures. “No one [else] does irreverent humor that’s kind of lasted this long,” he added, noting that the last time we saw Burgundy onscreen was nearly a decade ago. EW spoke with the creators of the ads about how they reinvented the Anchorman character as a car salesman, why they made an astounding 70 spots, and what Will Ferrell was like on set. READ FULL STORY

Latest Videos

Advertisement

TV Recaps

Powered by WordPress.com VIP