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Tag: Commercials (11-20 of 32)

Spocks United: Leonard Nimoy and Zachary Quinto meld a friendship for the ages

Star Trek fans everywhere have been watching, sharing and re-watching The Challenge, a sly Audi ad that, as a comedy vehicle, comfortably seats a pair of mismatched Spocks: Leonard Nimoy, the television and sci-fi icon, and his on-screen heir, Zachary Quinto, who wears the ears in Star Trek Into Darkness.

They are trash-talking frenemies in the mini-movie, but Trek producer Bryan Burke says that in grand Spock tradition there’s a vast emotion hidden behind that frosty artifice.”Their relationship is not a working relationship at all,” Burke said.  “They’re family.”

As Hollywood relationships go, the bond between Nimoy and Quinto is an anomaly. Not only does it bridge a vast generation gap (Nimoy is 82, Quinto is 35), it defies the Hollywood undertows of rivalry and status anxiety, which have made actors in similar situation behave like Betta fish when paired up.

”We spend a lot of time together, we keep in touch,” Quinto said in February just a few days after he filmed the Audi ad. “He’s a great friend. I value his presence in my life far beyond the experience we had making the first Star Trek movie and I’m grateful that it brought us together but now the friendship is a thing — it’s own thing. I love Leonard a lot.” READ FULL STORY

Bradley Cooper or ice cream? One woman has to make a choice in new commercial -- VIDEO

Bradley-Cooper.jpg

Hot guys selling ice cream? It might just be the new trend of the summer.

On the heels of True Blood‘s Joe Manganiello shilling for Magnum Gold, a new commercial features former Sexiest Man Alive Bradley Cooper chilling at a fancy party eating some Häagen-Dazs ice cream. Cue Cooper locking eyes with a beautiful lady and then — of course — trying to leave the party with her. But does said pretty gal want Cooper… or his dessert? I think you know where this is going.

Watch below: READ FULL STORY

Grey Poupon to bring back classic campaign: Pardon me, would you have any nostalgia?

Those who appreciate the finer things in life are generally against the idea of sequels; they’re so crass, so money-grubbing, so… déclassé, unless you’re talking about the Ring Cycle. But snobs and slobs alike should be delighted to hear that Grey Poupon, the label that single-jar-edly made it okay for America to move beyond French’s yellow mustard, is bringing back its iconic “Pardon Me” ad campaign for one night only.

Anyone who watched television in the ’80s or ’90s will remember the campaign’s general conceit: A fancy-looking man drives through a quaint country scene in a chauffeured car when another expensive automobile pulls up alongside him. The back window rolls down to reveal a similarly fancy-looking man, who asks, “Pardon me, would you have any Grey Poupon?”

“But of course,” the first man replies, handing over a jar of dijon mustard. The tagline: “One of life’s finer pleasures.”

READ FULL STORY

Watch Will Ferrell's new Old Milwaukee Super Bowl XLVII commercial -- VIDEO

As is his yearly tradition, Will Ferrell filmed a Super Bowl commercial for Old Milwaukee beer that aired only in select markets. This year’s extra-tasty-kissy spot rivals GoDaddy’s Bar Refaeli-smooching-a-nerd ad for sure — instead of zeroing in too heavily on a ’70s-esque, tank-topped Ferrell macking on a stranger on a bus, the camera graciously pans out to highlight some of America’s finest canned brew.  Watch it below. READ FULL STORY

Watch the Super Bowl 2013 commercials here! Your favorites? Your horrors? -- VIDEO

Yeah. It’s Super Bowl Sunday, America. And the finest, splashiest, nacho-cheesiest string of advertising in all the land’s about to begin. You can follow along with the hottest action of the day (not football) in the video player below — it’ll update after each quarter with the latest ads. And here’s a great guide to the commercials we already know we’ll see. In the meantime, let’s all chat in the comments here about which ones we love and which we loathe.

Check in later for EW’s Best & Worst Super Bowl Commercials roundup! READ FULL STORY

Super Bowl commercials: A look at the ads you'll see during the game

According to our scientific poll*, at the time of publishing, 41 percent of you are watching the Super Bowl for the commercials. (The other 60 percent is split between the football and Beyonce’s halftime show, with a slight edge to the actual game.) So here is a list of the commercials we know you will see while you’re watching the 49ers and the Ravens throw the pigskin around. READ FULL STORY

Willem Dafoe plays the Devil in Mercedes-Benz Super Bowl ad -- VIDEO

He’s played Jesus – now he’s playing the Devil. A 2013 Super Bowl ad is giving Willem Dafoe the chance to play Satan, in a promo for Mercedes-Benz.

In the commercial’s Faustian tale (backed by – what else? – the Rolling Stones’ “Sympathy for the Devil”), Dafoe’s Devil tempts an impressionable young man to make a deal in exchange for Mercedes’ new CLA-Class – and all that comes with it (because everyone knows that owning a sleek car = scoring invites to red carpet events, getting your photo on the front of magazines and being chased by hoards of screaming girls).

Usher and model Kate Upton also appear in the ad. Check it out below: READ FULL STORY

See Hyundai's big Super Bowl commercial, featuring The Flaming Lips (and a new song) -- VIDEO

Do you realize that Hyundai’s buzziest Super Bowl ad — which features a brand-new song by The Flaming Lips, written specifically for the commercial — is already online?

The 102-second spot features the psychadelic rockers playing their new tune, “Sun Blows Up Today,” as well as a family experiencing what might be the best day ever — complete with an enormous stack of pancakes, extreme skateboarding, shenanigans at a natural history museum, a scary group of bikers, a giant hamster ball/bubble (naturally), and a pair of fighting robots, though Yoshimi seems to be nowhere in sight. They also ride around in a Hyundai a lot because, well, you know. Here’s “Epic Playdate”: READ FULL STORY

Volkswagen teases Super Bowl ad, explains why it doesn't star Jar Jar Binks -- VIDEO

If Volkswagen’s “The Force” commercial is the original Star Wars and last year’s “The Dog Strikes Back” spot is The Empire Strikes Back, then logically, a Return of the Jedi-style ad should have wrapped up the trilogy this year. Instead, the company elected to go in an entirely different direction with their 2013 Super Bowl offering… though the new spot does carry a whiff of The Phantom Menace.

The ad features a smiley white dude named Dave who tries to cheer up his dour coworkers by spouting “don’t worry, be happy”-esque platitudes in a thick Jamaican accent. Why’s Dave so happy? Because he drives a VW, of course — which gives him “a different take on life,” according to Volkswagen America marketing officer Tim Mahoney.

Shortly after playing a clip of the ad, CNN’s Soledad O’Brien asked Mahoney whether the company worried about how people would react to a non-Jamaican person speaking like Dave does — even noting that the commercial immediately made her think of the much-maligned Caribbean stereotype Jar Jar Binks.  READ FULL STORY

George Clooney and Cindy Crawford get drunk and sleep together... in a commercial -- VIDEO

Will downing George Clooney’s just-released Casamigos tequila make you sexier?

Si, according to this first ad for the drink, filmed at one of Clooney’s homes — which finds the actor and his business partner Rande Gerber swapping significant others (Clooney’s girlfriend, Stacy Keibler and Gerber’s wife, Cindy Crawford) after some responsible, Casamigos-fueled partying. And opposite-sex couples aren’t the only ones that end up in bed together. This is definitely a step up from Cindy’s Raymour & Flanigan ads.

Check out George & Stacy & Rande & Cindy here:

READ FULL STORY

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