PopWatch Entertainment Weekly's PopWatch Blog

Tag: Commercials (11-20 of 36)

Watch Jean-Claude Van Damme perform 'the most epic of splits' in new Volvo commercial -- VIDEO

Jean-Claude-Van-Damme.jpg

Volvo’s latest commercial will drive you to feel things.

What kinds of things, you ask? Well every feeling that doesn’t involve a desire to buy a Volvo automobile. One, it will make your mouth gape in awe at Jean-Claude Van Damme’s over-50 physical prowess. In the commercial, the Belgian thigh-master performs “the most epic of splits” between two golden Volvo trucks. Two, it may make you cry or feel calm enough to attempt some close-to-quitting-time yoga – it features Enya’s tearjerker “Only Time.” And three, it might make you laugh at the bizarro pairing of the action star and the upper-middle-class family brand.

Any ad that can incite a whoa!, to wah!, to WTF? is a winner in my book.

“Now I stand here before you, what you see is a body crafted to perfection,” Van Damme says in the ad (are we still talking about the trucks?)

Watch JCVD make you want to renew your gym membership below:
READ FULL STORY

Bryan Cranston narrates new iPad Air commercial -- VIDEO

After watching the newly released iPad Air commercial, you may find yourself wondering why you feel so calm, so full of life, hopeful for the future — but also, with a slight edge of terror. Well, that’s because the crisp, clean TV spot is narrated by all-around wonderful human Bryan Cranston, who most famously also portrays all-around terrifying character Walter White from Breaking Bad.
READ FULL STORY

Twister (board game, not 'nado): A pop culture timeline

Charles Foley, inventor of the board game Twister, died yesterday at 82. May he rest in peace in whichever socially awkward color-coded contortion was his favorite.

I always thought Twister was the greatest board game ever invented — in theory, anyway. In execution, I think I was playing it wrong. I have distinct memories of ending up with my face smushed onto my uncle’s stomach and my other little cousins’ bare toes (THEY were doing it wrong) wriggling under my butt as I tried not to fall. I almost always surrendered out of embarrassment. What I really needed to do was grow up, work out, and play with sexy peers so my strategy could become less “Avoid the body hair of relatives” and more “Whoops! I fell down and touched your whole body.” I can still do it! Twister is timeless and shall never be forgotten.

Below, a brief timeline of the button-candy board game in pop culture:
READ FULL STORY

'The Conjuring' commercials are freaking me out!

The incessant TV spots for The Conjuring (out July 19, if you can stay alive ’til then, which is not likely) have infiltrated my brain so thoroughly that I never want to sleep, light candles, or hang laundry again. And two out of three of those are major pastimes of mine! This is VERY inconvenient. I used to be so full of hope.

The evil geniuses promoting the movie seem to only air these at night — all night, on every channel — with the express purpose of freaking us the f— out. In case you’ve managed to escape these commercials (which would mean you haven’t turned on your TV this month — congrats), allow me to answer your burning questions.

What’s in my bed? Mosquitoes, plus “a dark force — something inhuman — which has latched itself to your family.”

Will I sleep tonight? No. There’s a “lady in a dirty nightgown” that you, too, will see in your dreams. She will likely “conjure” you out of the bed at 3, 4, and 6 a.m. so it might be best to just not. READ FULL STORY

Spocks United: Leonard Nimoy and Zachary Quinto meld a friendship for the ages

Star Trek fans everywhere have been watching, sharing and re-watching The Challenge, a sly Audi ad that, as a comedy vehicle, comfortably seats a pair of mismatched Spocks: Leonard Nimoy, the television and sci-fi icon, and his on-screen heir, Zachary Quinto, who wears the ears in Star Trek Into Darkness.

They are trash-talking frenemies in the mini-movie, but Trek producer Bryan Burke says that in grand Spock tradition there’s a vast emotion hidden behind that frosty artifice.”Their relationship is not a working relationship at all,” Burke said.  “They’re family.”

As Hollywood relationships go, the bond between Nimoy and Quinto is an anomaly. Not only does it bridge a vast generation gap (Nimoy is 82, Quinto is 35), it defies the Hollywood undertows of rivalry and status anxiety, which have made actors in similar situation behave like Betta fish when paired up.

”We spend a lot of time together, we keep in touch,” Quinto said in February just a few days after he filmed the Audi ad. “He’s a great friend. I value his presence in my life far beyond the experience we had making the first Star Trek movie and I’m grateful that it brought us together but now the friendship is a thing — it’s own thing. I love Leonard a lot.” READ FULL STORY

Bradley Cooper or ice cream? One woman has to make a choice in new commercial -- VIDEO

Bradley-Cooper.jpg

Hot guys selling ice cream? It might just be the new trend of the summer.

On the heels of True Blood‘s Joe Manganiello shilling for Magnum Gold, a new commercial features former Sexiest Man Alive Bradley Cooper chilling at a fancy party eating some Häagen-Dazs ice cream. Cue Cooper locking eyes with a beautiful lady and then — of course — trying to leave the party with her. But does said pretty gal want Cooper… or his dessert? I think you know where this is going.

Watch below: READ FULL STORY

Grey Poupon to bring back classic campaign: Pardon me, would you have any nostalgia?

Those who appreciate the finer things in life are generally against the idea of sequels; they’re so crass, so money-grubbing, so… déclassé, unless you’re talking about the Ring Cycle. But snobs and slobs alike should be delighted to hear that Grey Poupon, the label that single-jar-edly made it okay for America to move beyond French’s yellow mustard, is bringing back its iconic “Pardon Me” ad campaign for one night only.

Anyone who watched television in the ’80s or ’90s will remember the campaign’s general conceit: A fancy-looking man drives through a quaint country scene in a chauffeured car when another expensive automobile pulls up alongside him. The back window rolls down to reveal a similarly fancy-looking man, who asks, “Pardon me, would you have any Grey Poupon?”

“But of course,” the first man replies, handing over a jar of dijon mustard. The tagline: “One of life’s finer pleasures.”

READ FULL STORY

Watch Will Ferrell's new Old Milwaukee Super Bowl XLVII commercial -- VIDEO

As is his yearly tradition, Will Ferrell filmed a Super Bowl commercial for Old Milwaukee beer that aired only in select markets. This year’s extra-tasty-kissy spot rivals GoDaddy’s Bar Refaeli-smooching-a-nerd ad for sure — instead of zeroing in too heavily on a ’70s-esque, tank-topped Ferrell macking on a stranger on a bus, the camera graciously pans out to highlight some of America’s finest canned brew.  Watch it below. READ FULL STORY

Watch the Super Bowl 2013 commercials here! Your favorites? Your horrors? -- VIDEO

Yeah. It’s Super Bowl Sunday, America. And the finest, splashiest, nacho-cheesiest string of advertising in all the land’s about to begin. You can follow along with the hottest action of the day (not football) in the video player below — it’ll update after each quarter with the latest ads. And here’s a great guide to the commercials we already know we’ll see. In the meantime, let’s all chat in the comments here about which ones we love and which we loathe.

Check in later for EW’s Best & Worst Super Bowl Commercials roundup! READ FULL STORY

Super Bowl commercials: A look at the ads you'll see during the game

According to our scientific poll*, at the time of publishing, 41 percent of you are watching the Super Bowl for the commercials. (The other 60 percent is split between the football and Beyonce’s halftime show, with a slight edge to the actual game.) So here is a list of the commercials we know you will see while you’re watching the 49ers and the Ravens throw the pigskin around. READ FULL STORY

Latest Videos

Advertisement

From Our Partners

TV Recaps

Powered by WordPress.com VIP