For the past few years, social media has become the watercooler for online chatter surrounding any big televised event, and awards season is no exception. Every show has its own hashtag, winner trend, and surprise on-air moments that get shared and go viral more quickly then ever before. But can online chatter reveal who the winners may be?
The Meltwater Group, which measured online buzz last year, predicted two of three big Academy Award wins: The King’s Speech, which won Best Picture, had the most Twitter mentions, as did Best Actress Natalie Portman. James Franco, however, who seemed to win in terms of Web engagement, lost to Colin Firth for Best Actor.
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