Brad Pitt should feel triumphant today. He produced and starred in World War Z, a blockbuster zombie epic that spent the better part of its production cycle drowning in bad buzz. But after a salvage rewrite/reshoot and a full-scale publicity offensive, the film opened big over the weekend with $66 million.
That’s the biggest opening that Pitt’s ever had, and the studio is already making noise about fast-tracking a sequel. However, according to General Sentiment — a leading social analytics firm that analyzes more than 60 million sources of digital content every day — Pitt’s overall popularity may have actually taken a tumble over the last couple of years. READ FULL STORY