As 2011 comes to a close, EW.com wanted to honor some of the hardworking names and faces from behind the scenes for their outstanding achievements. Here, Keith Dawkins, the senior VP and general manager of TeenNick, discusses how the network’s block of retro programming, The ’90s Are All That, came to be and proved that, thanks to this viewer-driven ratings powerhouse, Gen Y nostalgia is far from a thing of the past. For more behind the scenes access to the year’s best TV and movie scenes, click here for EW.com‘s Best of 2011: Behind the Scenes coverage.
As told by: Keith Dawkins
We noticed two things. One was that there was a whole viral, digital community that was just loud and proud about this idea of bringing back ‘90s Nickelodeon. We noticed this on various social media sites, from Twitter and Facebook to video-based sites where people were creating mash-ups of their favorite ’90s Nickelodeon content and creating their own user-generated content. READ FULL STORY »