Even dolls have to redefine their images sometimes too, apparently. That’s why Mattel partnered with Sports Illustrated to feature Barbie in the magazine’s annual swimsuit issue this year.
Barbie wears a black-and-white striped one-piece, the same swimsuit she wore back in 1959 when she made her debut, in the spread. But it’s not just a photo spread: Mattel is pushing a campaign about Barbie with the theme being “unapologetic.” So Barbie is the opposite of Shia LaBeouf this week then.
“As a legend herself, and under constant criticism about her body and how she looks, posing in [the issue] gives Barbie and her fellow legends an opportunity to own who they are, celebrate what they have done and be #unapologetic,” Mattel said in a statement to the New York Times. Poor Barbie, always getting picked apart by those darned critics! READ FULL STORY