The iPhone 5 is no longer just a myth. Beloved utopian super-company Apple has just sent out an invitation beckoning various media professionals to a September 12 event in San Francisco. As reported by CNN, the invitation seems a bit cryptic, featuring only one vague phrase — “It’s almost here” — over a large “12,” to mark the date. But as you can see from the image above, this invitation actually marks a rare non-cryptic moment for the tech giant. The “12” casts a shadow of a “5,” which seems like a relatively straightforward indication that the iPhone 5 will finally hit stores, thus fulfilling centuries of prophecy. Either that, or Apple just wanted to create an homage to that awesome Phantom Menace poster, which was made back when it was possible to write “awesome” and “Phantom Menace” in the same sentence without laughing and then crying. READ FULL STORY
Tag: Apple (31-40 of 54)
There have been rumors about an impending release date for the iPhone 5 for so long now — basically since Steve Jobs introdcued the iPhone 4 back in June 2010. Last year, everyone was sure that the iPhone 5 was thisclose to hitting stores…until Apple introduced the iPhone 4S instead. (In the tech business, this is referred to as “Pulling a Not Without My Anus.”) So take this with a grain of salt: The enthusiast muckrakers over at iMore claim that Apple is plotting an event on September 12 where it will introduce a next-generation iPhone. That device will, per the rumors, go on sale on September 21. READ FULL STORY
Apple’s latest recruit in their ongoing campaign for the iPhone 4S is none other than director Martin Scorsese. Following in the footsteps of Zooey Deschanel , Samuel L. Jackson and John Malkovich, Scorsese sits in the back of a New York cab and seamlessly utilizes the personal assistant software Siri to reschedule an appointment, locate a friend named ‘Rick’ and also employ a real-time traffic feature to see how bad the traffic is “downtown.” The last feature is rumored to be part of the new iOS 6 system scheduled for release in the fall.
The words “Apple” and “iPad” were never spoken during Microsoft’s unveiling yesterday of the company’s new tablet device, the Surface, but they haunted just about every facet of the presentation. First, there was the unusual, Apple-like secrecy surrounding the event — reporters were given just a few days notice that a “major announcement” would be taking place in Los Angeles, and only informed of the specific location just six hours before it was set to begin. (I overheard one reporter from San Francisco saying that he was only able to make a hotel reservation after he’d landed in L.A. that morning, because he wasn’t sure where in the sprawling city he’d have to be.)
When the Surface was finally revealed, Microsoft CEO Steve Ballmer and a few other executives tripped over themselves fetishizing the tablet’s design, repeatedly emphasizing words like “seamless,” and “elegant,” and “perfect.” And much time was spent obsessing over the cutting-edge engineering that allowed for “vapor magnesium” casings that were both unfathomably thin and impressively rigid.
It was plainly obvious that Microsoft was gunning not only for Apple’s hefty market share, but also its zeitgeist-seizing mojo. The one question on all our minds, however, was whether any of us would get to actually use the Microsoft Surface. READ FULL STORY
Apple is kicking an important Google application off its iPhone and buddying up with Facebook rather than Google’s social network, as it distances itself from a bitter rival in the phone arena.
Google’s Maps application has resided on the iPhone since Apple launched the very first version of the phone in 2007. It’s one of the core apps on the phone, and can’t be deleted by the user.
But on Monday, Apple executives said Google Maps will be replaced by an Apple-developed app in iOS 6, the new operating system for iPhones, iPads and iPod Touches. It’s set to be released late this year.
Apple CEO Tim Cook is expected to show off new iPhone software, updated Mac computers, and provide more details on future releases of Mac software when he kicks off the company’s annual conference for software developers on Monday. The announcement of new software for the iPhone, iPad, and iPod Touch has been confirmed by banners that appeared at the Moscone conference center in San Francisco on Friday, reading “iOS 6.” It’s not much of a surprise. Apple has used its Worldwide Developers Conference as an opportunity to announce new iPhone software for the past few years.
What’s not known is what new features will come with iOS 6, or when it will be released to consumers. Usually, the new software becomes available for download around the time a new iPhone model appears. Apple-watchers expect the next version of the iPhone, the iPhone 5, to appear this fall, about a year after the launch of the 4S model.
In 2010, Apple demonstrated the new iPhone 4 at the WWDC, but analysts don’t expect the company to show off a phone model this year. READ FULL STORY
Apple CEO Tim Cook sat down for an interview at the All Things Digital conference yesterday. Without saying anything specific, he spent his 40 minutes on stage responding to pointed questions with detailed-yet-abstract answers, giving the impression that Apple as a company was in a quantum phase of working on everything and nothing at the same time. After noting his excitement for “all the things I cannot talk about today,” he promised the crowd: “The juices are flowing, and we have some incredible things coming out.”
The juice must flow! Zooey Deschanel doesn’t know if it’s raining!
Confession: I can’t stand the new batch of iPhone advertisements. Apple spent the better part of a decade dropping zeitgeist-grenade TV commercials. But when it came time to show off audio helpmate Siri, the marketing team decided to fall back on random celebrity pitchmen. The result was Zooey Deschanel and Samuel L. Jackson meandering around identical IKEA households. (Absent from these advertisements: The celebrities’ assistants, a.k.a. “Siri With Limbs.”) I have to admit, though, that I’m a bit tickled by a new pair of advertisements featuring adorable cult weirdo John Malkovich, who speaks to Siri as if she’s the only one who really understands him. Check out the two commercials below: READ FULL STORY
Out‘s list is out! The magazine just released its sixth annual power list of media mavens from entertainers to politicians that they deem the most powerful, and it is heavy with pop culture stars.
Making the list are talk-show titans Ellen Degeneres (#2) and Andy Cohen (#10), producing behemoth’s Ryan Murphy (#4), Scott Rudin (#13), and Alan Ball (#37), and clocking in at #40, Entertainment Weekly‘s own Managing Editor Jess Cagle. Sitting at the top of the list is Apple CEO Tim Cook, who memorably took over for the late Steve Jobs last year.
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