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Tag: Apple (1-10 of 41)

Apple's 'Misunderstood' commercial: Have yourself a merry little cry -- VIDEO

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Uh oh. You better sack up and secretly edit poignant home movies on your iPhones, pouty teens!

Apple’s new 90-second Christmas commercial just had me sobbing into my own iPhone as I went about my usual antisocial business of splaying out on the couch, ignoring this great big wondrous world around me, and playing with filters on Instagram. Here’s how good Apple commercials are: I didn’t even need to see this one to know I was already obsessed with it — much like your sulky teen won’t ever need to make real eye contact with his relatives to know and eventually show that he loves them (if you’re lucky) (and if you’ve purchased him an iPhone 5S).

Obviously, I did look up at one point… then replayed this commercial again and again. You wanna cry? READ FULL STORY

Bryan Cranston narrates new iPad Air commercial -- VIDEO

After watching the newly released iPad Air commercial, you may find yourself wondering why you feel so calm, so full of life, hopeful for the future — but also, with a slight edge of terror. Well, that’s because the crisp, clean TV spot is narrated by all-around wonderful human Bryan Cranston, who most famously also portrays all-around terrifying character Walter White from Breaking Bad.
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Apple keynote announces iPad Air, free apps

Break out your holiday wish list: A new iPad, the iPad Air, is here.

That was the biggest revelation during today’s 90-minute Apple presentation by CEO Tim Cook and other associates. Since Apple launched the iPad three and a half years ago, 170 million iPads have been sold. “iPad is used over four times more than all those other tablets put together,” Apple claimed today. The new iPad Air will have a 9.7-inch retina display, 43 percent thinner bezel than the previous version, and weigh just 1 pound. It also contains the A7 chip, which just launched with the iPhone 5S. Retailing for $499, it’ll join others in the iPad family, including an updated iPad Mini (now with retina display!) and the original iPad Mini, which will stay on the market for just $299, helping Apple compete with lower-priced tablets from other makers.

The other big news coming out of California is more information about OS X Mavericks, which is not a callback to the 2008 election, but is the newest software upgrade for Macs, available today. Excitingly, the Apple team spoke about how they wanted to get rid of the mind-set that software upgrades should cost money — meaning that Mavericks is free, available today, and supported on devices as old as the 2007 iMac/MacBook Pro. Speaking of MacBook Pros, both the 13-inch and 15-inch are seeing a $200 price drop.
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Meet the woman who's the voice of Siri -- VIDEO

Siri has a face!

Though Apple won’t confirm it, Susan Bennett — a professional voiceover artist from Georgia — is the gentle voice you hear when you ask your iPhone for the weather, the time of your next meeting, or the nearest gas station. CNN stumbled upon the scoop by accident while researching a story about Atlanta’s airport — Bennett is also a voice for Delta — and audio-forensics experts they consulted were 100 percent certain that Bennett and Siri are one and the same.

Bennett did the voice-work that would eventually became Siri in 2005, but she had no idea how it would ultimately be used. The company that hired her was called ScanSoft, which later became Nuance Communications, which Apple later licensed for some of its products… most likely including Siri. When Siri was introduced in 2011, Bennett was not aware of her contribution to the project. “A colleague e-mailed me [about Siri] and said, ‘Hey, we’ve been playing around with this new Apple phone. Isn’t this you?'” said Bennett, who didn’t own a new iPhone, but subsequently went online to hear Siri. “It’s obviously me. It’s my voice.”

Click below to hear — and see — “Siri.” READ FULL STORY

Apple sells 9 million iPhone 5s in three days

Apple says shoppers snapped up 9 million of its newest iPhones since the devices were launched Friday, and that demand is exceeding supply. Its shares jumped 6 percent in premarket trading.

Apple says the two new models gave it its strongest iPhone launch ever. The company began selling the low-cost 5C and top-of-the-line 5S on Friday.

The company says demand for iPhone 5s has exceeded the initial supply, and many online orders are scheduled to be shipped in the coming weeks.

Wall Street hadn’t been enthusiastic about the new models, which were unveiled earlier this month.

Shares of Apple gained $28.10, or 6 percent, to $495.51 in premarket trading. The Cupertino, Calif., company’s stock is down about 12 percent in 2013 and has lost almost third of its value over the last year.

Apple's iOS 7 rolls out: Have you upgraded yet?

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The good news for Appleholics: iOS7 is finally here!

The bad news for Appleholics: It’s not exactly here-here, at least for large numbers of disgruntled users.

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Apple announces iPhone 5C and 5S -- which will you pick?

Apple Inc. announced Tuesday that the iPhone 5 will be replaced with two new phones: the iPhone 5S and iPhone 5C.

The new iPhone 5S — which has a 4-inch display and comes in black, silver, and gold — has a new chip system that should be twice as fast and Touch ID, a fingerprint security feature built into the home button that can be used to unlock the phone or make purchases.

“Your fingerprint is one of the best passes in the world. It’s always with you, and no two are exactly alike,” Apple senior vice president Jony Ive said in a promotional video.

The 16GB model goes on sale for $199; 32GB for $299; and 64GB for $399, all with a 2-year-contract and available for purchase Sept. 20, with pre-orders starting Sept. 13.

For frugal techies, Apple introduced a lower-cost iPhone 5C. The new device, made of plastic with a 4-inch display, is available in five colors: green, white, blue, red, and yellow. At a cost of $99 for a 16GB model or $199 for a 32GB model with a two-year-contract, the Apple iPhone 5C will go on sale at the same time as the 5S.

The iPhone’s camera is getting a major upgrade, as Apple has increased the pixels to 1.5u to capture more light.

Apple also announced details of its completely redesigned mobile operating system, iOS 7, which will be ready for download on Sept. 18. Having a hard time choosing? Try the new iPhone 5F, as promo’d by the folks over at Funny or Die:
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Apple to unveil new iPhone models? What we want to see

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On Sept. 10, Apple is holding an event at its headquarters in Cupertino, California to reportedly unveil new models of the iPhone, from a standard upgrade for the iPhone 5 to a brand new model that’s meant to be more affordable for those in developing regions. The event will also feature the release of an overhaul to the iOS mobile operating system, according to Bloomberg.

All that sounds great and fancy, but what does it really mean for those of us with iPhones? Well, iOS7 has been introduced with a number of new features, including a Control Center, a Notification Center, and better multitasking (so all of those commercials can finally stop). It also promises an overall more organized experience when it come to things such as photos, and easier sharing with AirDrop, which uses WiFi and Bluetooth to share anything from an app. And did we mention the more colorful screen?

So far so good. But considering my iPhone is pretty much my best friend at this point, there are a few other adjustments I’d really like to see: READ FULL STORY

Apple announces iTunes Radio, iOS 7, Macbook upgrades at Worldwide Developers Conference

At its annual Worldwide Developers Conference, Apple announced upgrades to its OSes, Macbook Air, and Macbook Pro — and a direct competitor to your favorite internet radio station, Pandora.

iTunes Radio is coming this fall and will contain, at least, the following features: It will be available on all iOS 7 devices (that means it won’t be on your iPhone without an upgrade); it will include ads, unless you subscribe to iTunes Match; it can create custom stations built around a song or artist; it will allow you to buy the songs that you stream; and it will allow you to “thumbs-up” a track you like. Yes, it’s a lot like Pandora.

Other highlights from the WDC below:
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iTunes reveals top-selling music, movies, TV, books, and apps of 2012

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Adele had a good year — again.

Though 21‘s American release came in February of 2011, the album’s sales were strong enough to put the soul singer at the top of iTunes’s album chart for a second straight year. The electronic entertainment store also reported strong showings for 2012’s usual suspects (The Hunger Games; “Call Me Maybe”) and a few less predictable picks — well done, Sherlock and Alcatraz. Here’s a rundown of what moved the most on iTunes this year:

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