So, there’s an Annie movie. And if the trailers are any indication, it’s probably going to be hilarious. Not “ha-ha, isn’t this whimsical?” hilarious, but “Pierce Brosnan is giving his all in Mamma Mia!” hilarious.
But the one thing that isn’t funny is the movie’s social media campaign. Annie‘s marketing team seems to actually understand its target demographic: tween girls and reluctant adults whose fingers are glued to their phones. The latest proof of that awareness is a goofy lyric video accompanying the first full track release of “It’s the Hard-Knock Life,” the show’s orphan ensemble opener (calm down, “Maybe”). The song introduces us to the film’s sassy stars (now foster kids), cursed to live out their days scrubbing floors and singing backup harmony.
The song is fine—and reflective of Annie‘s contemporary setting update—but the emoji are just wrong. SO wrong, in fact, that they’re almost indecipherable to those of us who don’t study emoji lore. That’s why I decided to translate it for you.
First, you must play the actual version of the song: READ FULL STORY