PopWatch Entertainment Weekly's PopWatch Blog

Tag: Advertising (81-90 of 554)

Karl Rove says he was 'offended' by Clint Eastwood's Chrysler Super Bowl commercial

Update: Clint Eastwood responds to Rove’s comments (below).

Let’s all be grateful that the new M&M and that slingshot Doritos baby had no possible political motives, because if they had, Karl Rove might have had something to say about it. During a segment with Fox News, the network’s current contributor and the former Deputy Chief of Staff said he was “offended” by Chrysler’s “Halftime in America” commercial which featured a pro-Detroit revival sentiment and a gravelly, rousing Clint Eastwood telling viewers, “This country can’t be knocked out with one punch, we get right back up again.” (Come on Rove, you wouldn’t like him when he’s angry.)

Doritos wins the 2012 BrandBowl: Did pregame buzz help?

The New York Giants didn’t need to slingshot any babies or cover up the whereabouts of a cat to earn their thrilling Super Bowl victory. (That down-to-the-last-second fourth quarter was crazy enough as is.) But that strategy certainly worked for Doritos as commercials featuring those very scenarios helped them win the 2012 BrandBowl.

For the second year in a row, Doritos had the most-talked-about ads on Twitter. Doritos Super Bowl commercials generated 48,687 tweets, which was up from 34,063 tweets last year. Even sentiment was up significantly from last year when Doritos earned just a plus-6 percent Sentiment Rating — which differentiates between positive and negative tweets. This year, they received a solid plus-29 percent. Still, there was something America loved even more than cat murder and child endangerment… M&Ms! According to MarketWatch.com, the candy, which introduced their new brown M&M earned plus-41 percent positive feedback on Twitter. (Unsurprisingly, GoDaddy.com was the least liked of the evening with minus-10 percent Sentiment.)

Only in Nebraska: Will Ferrell goes classic, understated in Old Milwaukee Super Bowl ad

While most Super Bowl advertisers were gunning to cast a wide net with their commercials last night, Old Milwaukee decided to keep it local. The beer company snapped up ad time for a 30-second spot that aired only in North Platte, Neb. It featured Will Ferrell and… well, that’s about it. The commercial is stunning in its simplicity. Just make sure to stick around for the very end…


'It's halftime, America.' How to top Eminem? Get Clint Eastwood to do a Super Bowl commercial

2011′s best Super Bowl commercial was Eminem for Chrysler. It’s only halftime, of course, but the greatest of 2012 so far has been Clint Eastwood for Dodge, Jeep and Chrysler in another all-American “Imported from Detroit” spot. Eastwood spoke of finding a way through tough times — if there’s not one, we’ll make one.

“Detroit’s showing it can be done,” he insisted. Then the actor-director’s voice that sounds like what Mount Rushmore is carved out of delivered a State of the Union closer for the ages: “This country can’t be knocked out with one punch. We’ll get back up again and when we do the world’s gonna hear the roar of our engines. Yeah. It’s halftime, America,” he promised. “And our second half’s about to begin.” Watch: READ FULL STORY

Super Bowl 2012: Best and Worst Commercials

What is…football? Is it that thing where polar bears try to maul each other to death while figure skating, all for the sake of a bottle of Coca-Cola even though we all know by this point that polar bears subsist ONLY on Coke and have a seemingly endless supply? Sports are amazing.

Anyway, you know I just tune in for the commercials. I’ve seen a bunch of them, but obviously I’m not as sensitive as EW’s morality maven Adam B. Vary, who thinks that seeing Super Bowl ads before the Super Bowl is wrong and possibly also un-American. Whoa. Get in the game, Adam! Pour a bowl of queso on your head and look alive! These are the most exciting commercials of the YEAR! We might get a better glimpse of David Beckham’s bulge!

You can watch all the commercials HERE.


Seeing Super Bowl ads before the Super Bowl: Wrong? Or wrong and un-American?

For people who do not love football — or only care about football when their team or teams are playing, and their team or teams didn’t even make the playoffs this year — the only reason to watch the Super Bowl is to watch the ads. We’ve shushed our friends and loved ones as the Super Bowl logo has swooshed across the screen ushering in a new ad break. We’ve laughed, cried, and jeered as each 30-to-60 second spot played, instantly debating its humor and effectiveness: “I loved the part when Betty White got tackled!” “Ed McMahon shilling for gold-related websites makes me sad.” “Wazzzzuuuuuuuuup!” We’ve talked far more about animated polar bears and honorable Clydesdales and adorable mini-Darth Vaders the next day than practically any touchdown pass or option play. This is all such an integral part of what it means to be an American — nay, to be a citizen of this planet we call Earth — that I think it was retroactively written into the Constitution, Magna Carta, and Plato’s Republic.

Of course, I have been spending the last week or so quivering with outrage, so I could be exaggerating just a twinge. Because, as of this writing, at least 38 Super Bowl ads have already been released on the Internet, either as they’ll air tonight, as a quick snippet teaser, or in an extended form. And. That. Is. Just. WRONG. READ FULL STORY

Super Bowl commercials 2012: Your complete guide

Why wait until Sunday to check out the game-day commercials when they’re online now? From Pepsi to H&M, several high-profile brands are milking every last cent they spent on game-day airtime (30-second spots start at $3.5 million apiece for Super Bowl XLVI). Below, we’ve compiled the commercials that have been released so far, and we’ll continue to update the list throughout the week, so keep checking back — especially on Sunday when we’ll be posting real-time updates during the game itself. READ FULL STORY

Celebs in Super Bowl commercials: 10 game day winners (and a few losers)


Though every year has its share of Force-wielding kids and anthropomorphized animals that become part of the national zeitgeist, many companies believe that their millions are best spent on a proven quality: Star power. It’s an age-old formula — Household name (celebrity) + household name (brand) = Winning. But what about the other way around? Do celebrity cameos in game day TV spots lead to an discernible boost in each stars’ careers? For every Betty White, there’s a Robert Goulet. We run down 10 examples of Super Bowl commercials that helped celebrities – plus a few that just didn’t work. Read on…


Flashing light, seductive moaning: It's par for the course in a David Lynch coffee ad

This morning’s pick-me-up brought to you by the man behind Blue Velvet and Mulholland Dr.! The famously inscrutable director has mined the twisty paths of his psyche and returned with “Oh Yeah,” an ad for his five-year-old organic coffee brand. The 46-second spot for David Lynch Signature Cup Coffee is appropriately jittery with flashes of light punctuating Lynch’s signature elliptical storytelling. After watching, you’ll probably feel like you’ve had 10 cups of the stuff. We serve up a steaming hot cup o’ Lynch after the jump. READ FULL STORY

Part-Draper/Part-Banksy: 'Mad Men' season 5 posters get tagged


Ad posters that line the walls of New York City subway stations have long been a canvas for the some of the city’s most opinionated, clever, masterful, and — probably more often times than not, bored — artists. (If the G train ever arrived on time I wonder how many local news anchors would be smiling back at commuters from their posters without missing teeth or mustaches.)

Now, thanks to the minimalist teaser ad for the upcoming fifth season of Mad Men, which features nothing but the falling silhouette from the show’s opening credits and the long-awaited return date, taggers have been given a nearly blank canvas to work with and are generating some of the most amusing subway art in ages. (Quick aside to New Yorkers: Have you ever actually seen someone tagging an ad? I can’t help but chuckle at our fellow commuters declarations that all the latest movies “suck!!” but I’ve never actually witnessed a culprit in action. Maybe it’s like Charlie Day’s theory about baby pigeons in Going the Distance. They have to be somewhere, we’ve just never seen them. End aside.)

Latest Videos


TV Recaps

Powered by WordPress.com VIP