Because when I think “Darren Aronofsky,” I also immediately think “high energy dance number starring pop sensation Jennifer Lopez.” Don’t you? That’s what the provoc-auteur has put together for a Kohl’s commercial starring the American Idol judge dancing to the Kiki Dee Band’s 1974 hit “I Got the Music in Me.” Aronofsky sets up a series of quick costume changes in media res to show off the singer’s clothing line, apparently using the same technology he employed for Natalie Portman’s stunning, climactic, feather-sprouting dance sequence in Black Swan. Watch the colorful commercial below. READ FULL STORY
Tag: Advertising (81-90 of 558)
The distance between your current mental well-being and that of post-Two and Half Men meltdown Charlie Sheen is (hopefully) vast. But it’s a slippery slope, TV watchers. At least that’s the idea behind DirecTV’s new commercial starring the rebounding Anger Management star: Cable TV recording frustrations can send the most reasonable person into a tailspin that leads from the sofa to the bar to a Turkish bath to Platoon reenactments. The horror… the horror. Watch below. READ FULL STORY
If you watched last night’s Academy Awards, you might have seen two new Hyundai spots directed by Royal Tenenbaums helmer Wes Anderson. If not, we’ve got you covered. “Modern Life” displays the director’s signature ’70s nostalgic set dressing, while “Talk To My Car” has echoes of Anderson’s 2004 feature The Life Aquatic with Steve Zissou (but alas, no Bill Murray). Jeff Bridges, a 2010 Oscar winner, does provide voiceover, though. Check out both ads below. READ FULL STORY
Though Clint Eastwood’s evocative “It’s halftime, America” Super Bowl commercial was well-received in some quarters, Rush Limbaugh jumped on the anti-Eastwood bandwagon with Karl Rove yesterday, claiming the spot was “so predictable and so typical.” He mocked Eastwood’s gravelly voice and said, “A two-minute commercial is not a commercial: It’s a PSA.”
Limbaugh then speculated, “I’m just going to give him the benefit of the doubt and suggest he got suckered into this.” From his point of view, the only reasonable explanation for the rallying-cry spot — which both Eastwood and Chrysler have ardently deemed “apolitical” — is that “the Democrats are about to get creamed” in the 2012 election. “The only thing missing was ‘Make my halftime,'” he snarked.
Hear Limbaugh describe the ad as “puke city” and present his own parody after the jump. READ FULL STORY
Let’s all be grateful that the new M&M and that slingshot Doritos baby had no possible political motives, because if they had, Karl Rove might have had something to say about it. During a segment with Fox News, the network’s current contributor and the former Deputy Chief of Staff said he was “offended” by Chrysler’s “Halftime in America” commercial which featured a pro-Detroit revival sentiment and a gravelly, rousing Clint Eastwood telling viewers, “This country can’t be knocked out with one punch, we get right back up again.” (Come on Rove, you wouldn’t like him when he’s angry.)
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The New York Giants didn’t need to slingshot any babies or cover up the whereabouts of a cat to earn their thrilling Super Bowl victory. (That down-to-the-last-second fourth quarter was crazy enough as is.) But that strategy certainly worked for Doritos as commercials featuring those very scenarios helped them win the 2012 BrandBowl.
For the second year in a row, Doritos had the most-talked-about ads on Twitter. Doritos Super Bowl commercials generated 48,687 tweets, which was up from 34,063 tweets last year. Even sentiment was up significantly from last year when Doritos earned just a plus-6 percent Sentiment Rating — which differentiates between positive and negative tweets. This year, they received a solid plus-29 percent. Still, there was something America loved even more than cat murder and child endangerment… M&Ms! According to MarketWatch.com, the candy, which introduced their new brown M&M earned plus-41 percent positive feedback on Twitter. (Unsurprisingly, GoDaddy.com was the least liked of the evening with minus-10 percent Sentiment.)
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While most Super Bowl advertisers were gunning to cast a wide net with their commercials last night, Old Milwaukee decided to keep it local. The beer company snapped up ad time for a 30-second spot that aired only in North Platte, Neb. It featured Will Ferrell and… well, that’s about it. The commercial is stunning in its simplicity. Just make sure to stick around for the very end…
What is…football? Is it that thing where polar bears try to maul each other to death while figure skating, all for the sake of a bottle of Coca-Cola even though we all know by this point that polar bears subsist ONLY on Coke and have a seemingly endless supply? Sports are amazing.
Anyway, you know I just tune in for the commercials. I’ve seen a bunch of them, but obviously I’m not as sensitive as EW’s morality maven Adam B. Vary, who thinks that seeing Super Bowl ads before the Super Bowl is wrong and possibly also un-American. Whoa. Get in the game, Adam! Pour a bowl of queso on your head and look alive! These are the most exciting commercials of the YEAR! We might get a better glimpse of David Beckham’s bulge!
You can watch all the commercials HERE.
UPDATE: THE 5 BEST SUPER BOWL ADS OF 2012…. READ FULL STORY
For people who do not love football — or only care about football when their team or teams are playing, and their team or teams didn’t even make the playoffs this year — the only reason to watch the Super Bowl is to watch the ads. We’ve shushed our friends and loved ones as the Super Bowl logo has swooshed across the screen ushering in a new ad break. We’ve laughed, cried, and jeered as each 30-to-60 second spot played, instantly debating its humor and effectiveness: “I loved the part when Betty White got tackled!” “Ed McMahon shilling for gold-related websites makes me sad.” “Wazzzzuuuuuuuuup!” We’ve talked far more about animated polar bears and honorable Clydesdales and adorable mini-Darth Vaders the next day than practically any touchdown pass or option play. This is all such an integral part of what it means to be an American — nay, to be a citizen of this planet we call Earth — that I think it was retroactively written into the Constitution, Magna Carta, and Plato’s Republic.
Of course, I have been spending the last week or so quivering with outrage, so I could be exaggerating just a twinge. Because, as of this writing, at least 38 Super Bowl ads have already been released on the Internet, either as they’ll air tonight, as a quick snippet teaser, or in an extended form. And. That. Is. Just. WRONG. READ FULL STORY
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