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Tag: Advertising (81-90 of 560)

Madonna Truth or Dare perfume ad: Retro or rehash? -- VIDEO

You know you’ve reached a particular level of success when going retro doesn’t mean referencing old classics (Greta Garbo and Monroe, Dietrich and DiMaggio come to mind) but, in fact, means referencing yourself referencing old classics. That’s exactly the meta-existential crossroad at which Madonna stands in her new ad for Truth or Dare perfume.

The 30-second spot is in some ways an extension of the “Girl Gone Wild” video Madge released last week. Though it does more than evoke the golden olden days à la “Wild,” it takes the aesthetic straight back to “Erotica.” Check it out below. READ FULL STORY

'Blossom' reunion! Okay, just in an Old Navy commercial -- VIDEO

Kudos to Old Navy for associating spring flowers with Mayim Bialik, who, before starring on The Big Bang Theory, was best known as TV’s Blossom (who had a penchant for hats with buds). In a new commercial, Bialik is the “Chief Floral Officer” and her Blossom costar Joey Lawrence, whose ABC Family comedy Melissa & Joey returns in May, is — apparently spraying for bees? Whatever, it allows him to wear a tank top and say, “Whoa,” so we’re good. Watch it below.

Regrettably, there is no Jenna von Oy cameo. (She’s expecting her first child in June, and Old Navy has a maternity line. Just sayin’…)  READ FULL STORY

Today in unexpected pairings: Darren Aronofsky directs J. Lo in Kohl's ad

Because when I think “Darren Aronofsky,” I also immediately think “high energy dance number starring pop sensation Jennifer Lopez.” Don’t you? That’s what the provoc-auteur has put together for a Kohl’s commercial starring the American Idol judge dancing to the Kiki Dee Band’s 1974 hit “I Got the Music in Me.” Aronofsky sets up a series of quick costume changes in media res to show off the singer’s clothing line, apparently using the same technology he employed for Natalie Portman’s stunning, climactic, feather-sprouting dance sequence in Black Swan. Watch the colorful commercial below. READ FULL STORY

DirecTV commercial: Cable is a gateway drug to Charlie Sheen

The distance between your current mental well-being and that of post-Two and Half Men meltdown Charlie Sheen is (hopefully) vast. But it’s a slippery slope, TV watchers. At least that’s the idea behind DirecTV’s new commercial starring the rebounding Anger Management star: Cable TV recording frustrations can send the most reasonable person into a tailspin that leads from the sofa to the bar to a Turkish bath to Platoon reenactments. The horror… the horror. Watch below. READ FULL STORY

Oscar rewind: Check out two new Wes Anderson Hyundai ads that premiered last night

If you watched last night’s Academy Awards, you might have seen two new Hyundai spots directed by Royal Tenenbaums helmer Wes Anderson. If not, we’ve got you covered. “Modern Life” displays the director’s signature ’70s nostalgic set dressing, while “Talk To My Car” has echoes of Anderson’s 2004 feature The Life Aquatic with Steve Zissou (but alas, no Bill Murray). Jeff Bridges, a 2010 Oscar winner, does provide voiceover, though. Check out both ads below. READ FULL STORY

Rush Limbaugh: Clint Eastwood was 'suckered into' Super Bowl ad -- LISTEN

CLINT-EASTWOOD

Though Clint Eastwood’s evocative “It’s halftime, America” Super Bowl commercial was well-received in some quarters, Rush Limbaugh jumped on the anti-Eastwood bandwagon with Karl Rove yesterday, claiming the spot was “so predictable and so typical.” He mocked Eastwood’s gravelly voice and said, “A two-minute commercial is not a commercial: It’s a PSA.”

Limbaugh then speculated, “I’m just going to give him the benefit of the doubt and suggest he got suckered into this.” From his point of view, the only reasonable explanation for the rallying-cry spot — which both Eastwood and Chrysler have ardently deemed “apolitical” — is that “the Democrats are about to get creamed” in the 2012 election. “The only thing missing was ‘Make my halftime,'” he snarked.

Hear Limbaugh describe the ad as “puke city” and present his own parody after the jump. READ FULL STORY

Karl Rove says he was 'offended' by Clint Eastwood's Chrysler Super Bowl commercial

Update: Clint Eastwood responds to Rove’s comments (below).

Let’s all be grateful that the new M&M and that slingshot Doritos baby had no possible political motives, because if they had, Karl Rove might have had something to say about it. During a segment with Fox News, the network’s current contributor and the former Deputy Chief of Staff said he was “offended” by Chrysler’s “Halftime in America” commercial which featured a pro-Detroit revival sentiment and a gravelly, rousing Clint Eastwood telling viewers, “This country can’t be knocked out with one punch, we get right back up again.” (Come on Rove, you wouldn’t like him when he’s angry.)
READ FULL STORY

Doritos wins the 2012 BrandBowl: Did pregame buzz help?

The New York Giants didn’t need to slingshot any babies or cover up the whereabouts of a cat to earn their thrilling Super Bowl victory. (That down-to-the-last-second fourth quarter was crazy enough as is.) But that strategy certainly worked for Doritos as commercials featuring those very scenarios helped them win the 2012 BrandBowl.

For the second year in a row, Doritos had the most-talked-about ads on Twitter. Doritos Super Bowl commercials generated 48,687 tweets, which was up from 34,063 tweets last year. Even sentiment was up significantly from last year when Doritos earned just a plus-6 percent Sentiment Rating — which differentiates between positive and negative tweets. This year, they received a solid plus-29 percent. Still, there was something America loved even more than cat murder and child endangerment… M&Ms! According to MarketWatch.com, the candy, which introduced their new brown M&M earned plus-41 percent positive feedback on Twitter. (Unsurprisingly, GoDaddy.com was the least liked of the evening with minus-10 percent Sentiment.)
READ FULL STORY

Only in Nebraska: Will Ferrell goes classic, understated in Old Milwaukee Super Bowl ad

While most Super Bowl advertisers were gunning to cast a wide net with their commercials last night, Old Milwaukee decided to keep it local. The beer company snapped up ad time for a 30-second spot that aired only in North Platte, Neb. It featured Will Ferrell and… well, that’s about it. The commercial is stunning in its simplicity. Just make sure to stick around for the very end…

READ FULL STORY

'It's halftime, America.' How to top Eminem? Get Clint Eastwood to do a Super Bowl commercial

2011’s best Super Bowl commercial was Eminem for Chrysler. It’s only halftime, of course, but the greatest of 2012 so far has been Clint Eastwood for Dodge, Jeep and Chrysler in another all-American “Imported from Detroit” spot. Eastwood spoke of finding a way through tough times — if there’s not one, we’ll make one.

“Detroit’s showing it can be done,” he insisted. Then the actor-director’s voice that sounds like what Mount Rushmore is carved out of delivered a State of the Union closer for the ages: “This country can’t be knocked out with one punch. We’ll get back up again and when we do the world’s gonna hear the roar of our engines. Yeah. It’s halftime, America,” he promised. “And our second half’s about to begin.” Watch: READ FULL STORY

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