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Tag: Advertising (51-60 of 554)

Old Spice 'Muscle Music' ad puts The Man Your Man Could Smell Like to shame -- VIDEO

Look at your screen, then down at your keyboard, then back at your screen. You’ve now seen everything you’ll need to enjoy Old Spice’s new “Muscle Man” ad, an interactive experience starring Newsroom bodyguard/NFL alum Terry Crews.

The ad takes the company’s gleefully absurd campaigns to a whole new level, allowing viewers to step into the Old Spice “Danger Zone” and compose their own percussive masterpiece — using only the power of Crews’ flexed muscles. Give it a shot, and don’t forget to experiment with both light taps and sustained key-holding:

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Schmidt from 'New Girl' launches web series for Axe -- VIDEO

You love Max Greenfield, the bro-tastic dandy behind New Girl‘s Schmidt, but you hate those icky TV spots for Axe products. How, then, can you enjoy Greenfield’s new web series, a Forgetting Sarah Marshall riff that doubles as part of Axe’s new “Susan Glenn” campaign? (Another wrinkle: According to EW NewGirlologist Lanford Beard, “Schmidt is far too discerning for Axe! He uses body gelato.”)

Despite all that, the videos might win you over. For starters, they’re surprisingly sweet — much like Axe’s classy “Susan Glenn” commercial starring Kiefer Sutherland. Since Greenfield writes, directs, and stars in each clip, they’re also peppered with his signature sense of humor: see episode 2′s analogy-off for proof. Here’s episode 1, which could be titled “Idiot Boy with a Broken Cellular Telephone”:

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Behind the scenes at David Beckham's underwear ad shoot -- PHOTO

You’d think that we’d be tired of seeing soccer stud David Beckham in his skivvies by now, but just the opposite is true. Each scantily clad image of Becks seems to be better than the last. The latest photo to feast your eyes on comes from a shoot for H&M’s Beckham bodywear collection. READ FULL STORY

What's your damage, Olympics commercials?

Welcome to ‘What Is Your Damage,’ Annie Barrett’s summer shop of all the melodrama and self-absorption she misses from springtime reality TV. Every Tuesday and Friday, she’ll rant about a current offense to her humanity, then assess readers’ damages via video replies. Don’t be shy about admitting what annoys or intrigues you. We’re all in this pop cult together!

What’s your damage, Olympics commercials? Way to fuel my post-London depression. The Games are over but you’re still around, bringing back misty water-colored memories of the 17 days I spent cryling (crying/smiling) and LOVING IT on my couch. It’s time to go! You’ll fade out anyway, and it’s best we make a clean break so I can muster up the courage to go outside again. You know I love you, but you’re ultimately a fleeting tease, like Costas’ one-night-only hipster glasses. “What’s Your Damage, London?” volumes 1, 2, 3, and 4 were fun, but I can’t keep writing about the Olympics forever. Just once more. Allow me to assess your damage.

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Old Navy enlists 'Beverly Hills, 90210' love triangle (and Andrea)

Old Navy has followed up its spring Blossom campaign with a back-to-school one featuring Jennie Garth, Jason Priestley, Luke Perry, and Gabrielle Carteris from Beverly Hills, 90210. Watch the ads below, and tell us how Perry fit that motorcycle in his locker. Hollywood magic! Also, which cast would you like to see reunited for the holiday campaign? Probably too soon for an O.C. Chrismukkah? READ FULL STORY

What is your damage, London Olympics? (Vol. 3)

Welcome to ‘What Is Your Damage,’ Annie Barrett’s summer shop of all the melodrama and self-absorption she misses from springtime reality TV. Every Tuesday and Friday, she’ll rant about a current offense to her humanity, then assess readers’ damages via video replies. Don’t be shy about admitting what annoys or intrigues you. We’re all in this pop cult together!

What’s your damage, Olympics? Last Tuesday, I railed against poolside interviewer Andrea Kremer among other Olympics offenders like Ryan Seacrest. Friday’s Volume 2 brought spitting in the pool, a lucky towel, and a very special wedgie. But most damaging right now? NBC interrupting — and cutting a significant chunk from! — a primetime SPORTING event in order to air another “What is….London?” Mary Carillo segment. Brutal! READ FULL STORY

Martin Scorsese is a back-seat taxi driver in latest iPhone ad -- VIDEO

Apple’s latest recruit in their ongoing campaign for the iPhone 4S is none other than director Martin Scorsese. Following in the footsteps of Zooey Deschanel , Samuel L. Jackson and John Malkovich, Scorsese sits in the back of  a New York cab and seamlessly utilizes the personal assistant software Siri to reschedule an appointment, locate a friend named ‘Rick’ and also employ a real-time traffic feature to see how bad the traffic is “downtown.” The last feature is rumored to be part of the new iOS 6 system scheduled for release in the fall.

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Lady Gaga's fragrance commercial reveals the formula to Fame

On the heels of her racy perfume poster ad release, Lady Gaga tweeted a short film today about the making of the fragrance. Like the promo photo for Fame, the black-and-white short features half-naked men, but it is more elegant perhaps than its print counterpart. (That’s not meant as a commentary on her not appearing in the video.)

Titled ”Formulation,” the French-language short opens in the Haus Laboratories in Paris, before revealing the production of the “first ever black Eau de Parfum” — A.K.A. hot men filling beakers with exotic ingredients like ”tears of belladonna,” and ”crushed heart of tiger orchidea.”

Both the perfume and her next album’s title will be released in September.

Watch the video below: READ FULL STORY

To Kiefer Sutherland, Axe Body Spray smells like...regret

Axe Body Spray has dumped their frat-boy advertising techniques and enlisted man’s man Kiefer Sutherland for their latest commercial. In the classier-than-usual ad, Sutherland reminisces about the one that got away, his high-school crush Susan Glenn. (Don’t we all have our own Susan Glenn?)

Produced by BBH New York, the spot has a Michel Gondry vibe about it. Reality and fantasy are seamlessly intertwined, with the utilization of both practical and CGI effects for added whimsy. But delve a little deeper and Axe’s basic credo still shine’s through: If you want to hook up with gorgeous girls, you’d better douse yourself in Axe. Watch it below: READ FULL STORY

Lady Gaga wears mini-men in new perfume ad

Photo credit: Stephen Klein

Lady Gaga has managed to out-do herself with a perfume ad that makes even her latex outfits seem demure.

The pop star tweeted the ad for her Fame fragrance yesterday, which features tiny men scaling her nude body as she dons nothing more than a mask and the sleek perfume bottle. The photograph, shot by fashion photographer Steven Klein, is accompanied by the tagline ”The First Ever Black Eau de Parfum.”

”i won’t lie I’m a bit nervous. its been a while since i’ve shared some work with you. But i’m so proud of Steven+I, we really did not sleep!” she tweeted before revealing the black-and-white image. READ FULL STORY

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