Tag: Advertising (41-50 of 539)

Aug 7 2012 12:00 PM ET

What is your damage, London Olympics? (Vol. 3)

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Welcome to ‘What Is Your Damage,’ Annie Barrett’s summer shop of all the melodrama and self-absorption she misses from springtime reality TV. Every Tuesday and Friday, she’ll rant about a current offense to her humanity, then assess readers’ damages via video replies. Don’t be shy about admitting what annoys or intrigues you. We’re all in this pop cult together!

What’s your damage, Olympics? Last Tuesday, I railed against poolside interviewer Andrea Kremer among other Olympics offenders like Ryan Seacrest. Friday’s Volume 2 brought spitting in the pool, a lucky towel, and a very special wedgie. But most damaging right now? NBC interrupting — and cutting a significant chunk from! — a primetime SPORTING event in order to air another “What is….London?” Mary Carillo segment. Brutal! READ FULL STORY »

Jul 24 2012 04:12 PM ET

Martin Scorsese is a back-seat taxi driver in latest iPhone ad -- VIDEO

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Apple’s latest recruit in their ongoing campaign for the iPhone 4S is none other than director Martin Scorsese. Following in the footsteps of Zooey Deschanel , Samuel L. Jackson and John Malkovich, Scorsese sits in the back of  a New York cab and seamlessly utilizes the personal assistant software Siri to reschedule an appointment, locate a friend named ‘Rick’ and also employ a real-time traffic feature to see how bad the traffic is “downtown.” The last feature is rumored to be part of the new iOS 6 system scheduled for release in the fall.

READ FULL STORY »

Jul 18 2012 04:19 PM ET

Lady Gaga's fragrance commercial reveals the formula to Fame

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On the heels of her racy perfume poster ad release, Lady Gaga tweeted a short film today about the making of the fragrance. Like the promo photo for Fame, the black-and-white short features half-naked men, but it is more elegant perhaps than its print counterpart. (That’s not meant as a commentary on her not appearing in the video.)

Titled ”Formulation,” the French-language short opens in the Haus Laboratories in Paris, before revealing the production of the “first ever black Eau de Parfum” — A.K.A. hot men filling beakers with exotic ingredients like ”tears of belladonna,” and ”crushed heart of tiger orchidea.”

Both the perfume and her next album’s title will be released in September.

Watch the video below: READ FULL STORY »

Jul 17 2012 03:15 PM ET

To Kiefer Sutherland, Axe Body Spray smells like...regret

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Axe Body Spray has dumped their frat-boy advertising techniques and enlisted man’s man Kiefer Sutherland for their latest commercial. In the classier-than-usual ad, Sutherland reminisces about the one that got away, his high-school crush Susan Glenn. (Don’t we all have our own Susan Glenn?)

Produced by BBH New York, the spot has a Michel Gondry vibe about it. Reality and fantasy are seamlessly intertwined, with the utilization of both practical and CGI effects for added whimsy. But delve a little deeper and Axe’s basic credo still shine’s through: If you want to hook up with gorgeous girls, you’d better douse yourself in Axe. Watch it below: READ FULL STORY »

Jul 17 2012 11:30 AM ET

Lady Gaga wears mini-men in new perfume ad

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Photo credit: Stephen Klein

Lady Gaga has managed to out-do herself with a perfume ad that makes even her latex outfits seem demure.

The pop star tweeted the ad for her Fame fragrance yesterday, which features tiny men scaling her nude body as she dons nothing more than a mask and the sleek perfume bottle. The photograph, shot by fashion photographer Steven Klein, is accompanied by the tagline ”The First Ever Black Eau de Parfum.”

”i won’t lie I’m a bit nervous. its been a while since i’ve shared some work with you. But i’m so proud of Steven+I, we really did not sleep!” she tweeted before revealing the black-and-white image. READ FULL STORY »

Jul 17 2012 08:45 AM ET

Nick Offerman and Craig Robinson go eyeball-to-eyeball in Chi-town staredown -- EXCLUSIVE

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In another lost season for the Chicago Cubs, Nick Offerman might actually be the team’s MVP. The Parks and Recreation star has gone brim-to-brim with Chicago White Sox partisan Craig Robinson of The Office during a trio of rivalry ads for New Era caps, and at the very least, the mustachioed Offerman has gained an intangible edge over his adversary by simply knowing how to properly break-in a baseball hat. That said, Robinson is clearly superior when it comes to singing “Take Me Out to the Ballgame.”

So we knew it was going to come down to this. By this I mean an old-school Windy City staring contest. In the fourth and final New Era ad, the two settle things like children men. Neither seems willing to back down — though Yankees superfan Alec Baldwin would scoff at their pathetic need for a bathroom break. Watch the season’s final clip below, and then review a behind the scenes montage of the making of the commercials.

Oh, and if you’re really into “wins” or “results,” the White Sox are sitting pretty in first place in the AL Central while the Cubs are languishing in fifth in the NL Central, 13.5 games back of the Reds. Buuuuut they have won four in a row! (So yes, they’re due for another loss.) READ FULL STORY »

Jun 27 2012 09:48 AM ET

Channing Tatum leads flash(dance) mob on 'Today' -- VIDEO

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Okay, technically, he didn’t take off his shirt — he just opened it to reveal a Magic Mike tank — but the flash mob Channing Tatum led on Today this morning was still a great way to start our Wednesday. At the beginning of the clip, Joe Manganiello provides some nice body roll action as a distraction — and ends up sandwiching Ann Curry with Al Roker. Yes. That happened.  READ FULL STORY »

Jun 19 2012 09:38 AM ET

Craig Robinson hits a high note in Cubs/White Sox rivalry

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Nick Offerman is a man of many talents. He can literally build boats with his bare hands and he can probably whittle a decent depiction of Ernie Banks in the time it takes you to read this post. But he cannot, for the love of Harry Caray, sing a lick. At least that’s the premise of the latest New Era Rivals ad that pits his Cub-loving fan against Craig Robinson’s South Side rooter. Offerman’s attempt at singing “Take Me Out to the Ballgame” would give Simon Cowell a seizure. As Robinson says, “You sound like a donkey being touched inappropriately.”

Robinson, on the other hand, has a gift. He is the Marvin Gaye of “Take Me Out to the Ballgame.” Watch and listen. READ FULL STORY »

May 22 2012 02:20 PM ET

The Coke Zero 'Battleship' commercial and the Coors Light 'Prometheus' commercial: What?

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In Battleship, magical plot monsters invade Hawaii. They destroy buildings. They fire space missiles. They force rumored humanoid Brooklyn Decker to experience emotions for maybe the first time. But their whole purpose for being on earth is kept mysterious, probably because the filmmakers are saving the good stuff for Battleship 2: Revenge of the Aircraft Carrier. Fortunately for society, there’s a commercial that hints at the aliens’ deeper motivations: They have a taste for low-calorie soda. READ FULL STORY »

May 18 2012 12:53 PM ET

Nick Offerman willing to do anything to help his Cubs -- WATCH

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Question: How many bears could Ron Swanson wrestle? Answer: All of them. But how many brown bears would semi-immortal Nick Offerman wrestle if it would guarantee that his beloved Cubbies would finally win a World Series? It’s one of the many deep questions answered in New Era’s new rivalry ad with Offerman and White Sox fan, Craig Robinson. To summarize, this is how far Offerman is willing to go: ride a saddled pig to Lake Michigan in December, naked, completely shaved, with Wieners Circle chardogs as fingers. Hmmm… those chardog fingers would be a liability against the bears. Watch the latest clip below. READ FULL STORY »

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