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Tag: Advertising (41-50 of 554)

Brought to you by our sponsors: TV's most egregious product placements

What do you know about the 2013 Ford Fusion? If you watched last night’s New Girl, the answer is “all too much” — thanks to a two-minute sequence in which clumsy Jess struggled to model at a car show. As she stumbled about in her giant heels, a brand ambassador droned on and on about the new model’s many features. If the physical comedy hadn’t been so labored, the bit might have worked. But it didn’t.

In an age of ad-skipping DVRs and pirated online streaming, viewers have learned to accept a certain degree of commercialization on their favorite shows — especially the ones that are ratings-challenged. At the end of the day, an episode of Fringe sprinkled with plugs for Sprint’s Google Wallet is better than no Fringe at all. And a few fourth wall-busting series have managed to win us over by turning product integration into a joke — think Arrested Development‘s “It’s a wonderful restaurant!” or 30 Rock‘s “Can we have our money now?”

But even if it did make sense for Jess to step in for her sick model friend Cece at a car show, it didn’t make sense to insert her into a two-minute car commercial. Of course, New Girl‘s attempted Ford/comedy fusion isn’t the first egregious example of commercial-addled TV — remember these five product placement pioneers?

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Nike does the impossible: Makes Lance Armstrong seem sympathetic

Convicted dog-killer Michael Vick remains welcome at Nike. So is serial philanderer Tiger Woods. Back in 2009, when Alex Rodriguez admitted using steroids to help him hit home runs, Nike stood by him and fulfilled his contract (until they quietly let it expire). But today, the billion-dollar sports apparel company found religion and cut ties with Lance Armstrong after the United States Anti-Doping Agency published evidence from its investigation into performance-enhancement doping. Accusations have always swirled around Armstrong, who recovered from cancer to win an unprecedented seven Tour de France races, but he’d never tested positive and repeatedly and passionately denied ever cheating.

Apparently, the latest revelations, which include sworn testimony from 11 former teammates, were the final straw. “Due to the seemingly insurmountable evidence that Lance Armstrong participated in doping and misled Nike for more than a decade, it is with great sadness that we have terminated our contract with him,” Nike said in a statement. “Nike does not condone the use of illegal performance enhancing drugs in any manner. Nike plans to continue support of the Livestrong initiatives created to unite, inspire and empower people affected by cancer.”

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Rosie Perez blasts Romney for saying 'it would be helpful to be Latino' -- VIDEO

Mention of Mitt Romney’s “47 percent” remark was absent from the first presidential debate (though Joe Biden sought to rectify that when he had his chance), but the “secret video” is still an issue in this election — especially if you’re a member of a Democratic PAC. Actress Rosie Perez just recorded an ad that focuses on a different part of that secret video: the moment when Romney quipped that if his Mexican-born father had had Mexican parents, he would “have a better shot at winning this.” Romney followed that line with this one: “And I say that jokingly. But it would be helpful to be Latino.”

The new video cuts from the laughter of Romney’s bigwig donors to Perez’s own laughter. In a voice dripping with sarcasm, she notes that the Republican candidate is completely right: “Hispanics represent 17 percent of the population and account for less than 2 percent of all elected and appointed officials. The advantage is obvious!” From there, the star of Do the Right Thing mockingly names all of the U.S.’s Latino presidents — Jorge Washington, Jorge Bush — and makes fun of Mitt for being rich. Watch it below:

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One Direction and Drew Brees team up for Pepsi -- VIDEO

One Direction is Pepsi’s newest pop star.

The soda company is partnering with the boy band and NFL star Drew Brees for an ad that will debut this week. The clip shows One Direction and Brees in a head-to-head competition for a can of Pepsi. Brees also performs with the group. It’s part of Pepsi’s “Live for Now” campaign, which has also featured Nicki Minaj and Katy Perry. READ FULL STORY

New Obama ad mocks Romney's Big Bird remark; 'Sesame Street' does not approve -- VIDEO

President Obama’s reelection campaign knows not to look a gift Muppet in the mouth. For nearly a week, the left has been making hay out of Mitt Romney’s pledge to cut PBS’s funding — and now Obama for America has followed in the DNC’s wingprints, releasing an ad that mocks Romney for vilifying public broadcasting. Update: Sesame Street has disavowed the Big Bird ad on its website, writing,”Sesame Workshop is a nonpartisan, nonprofit organization and we do not endorse candidates or participate in political campaigns. We have approved no campaign ads, and as is our general practice, have requested that the ad be taken down.”

Whether you’re a Democrat or a Republican, you’ll probably be amused by this faux-serious clip. “Bernie Madoff. Ken Lay. Dennis Kozlowski,” a sonorous movie trailer voice intones as pictures of the aforementioned crooks flash onscreen. “Criminals. Gluttons of greed. And the evil genius who towered over them?” That’d be Big Bird. After all, Mr. Snuffleupagus’s best pal is eight feet tall.

Yes, he’s big. He’s yellow. He’s “a menace to our economy.” Then comes the kicker: “Mitt Romney knows it’s not Wall Street you have to worry about — it’s Sesame Street.” It isn’t fair to pretend like Romney’s entire platform is centered on demolishing Big Bird’s nest, but hey — at least some fun has come out of that exaggeration. Watch the new ad below:

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Giselle Bundchen, Matt Damon, and John Legend want to build a movement around candy -- VIDEO

Greed. Corruption. Trans fats. Such is the sordid state of candy today. We are a miserable populace force-fed the injustices of corn syrup and artificial flavors.

No more!

Enter UNREAL — a brand-spankin’-new candy company that’s here to cast off our chains and liberate us, O children of the earth, from our oppressors.

Their new four-minute promo video takes viewers on a journey into forests and rivers and other exotic locales as it unlocks the all-natural origins of their sweets. And adding their gold-plated endorsements are, that’s right PopWatchers, celebrities: Giselle Bündchen, Tom Brady, Matt Damon, John Legend, and Twitter creator Jack Dorsey. They’re all here to convince you that UNREAL is more than just candy — it’s a motherf—ing revolution.

Check out the full video after the jump, and pay special attention to the needless shot of people inner-tubing on the Amazon.

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Daniel Craig plays Bond for Heineken ad -- VIDEO

The announcement of Heineken’s partnership with the new James Bond movie Skyfall was met with mixed emotions: It’s a beer, but, it helped finance the movie. Let the debate begin again as Daniel Craig’s first commercial as Bond begins airing Friday. It involves a train, a protegé, and Bond Girl Berenice Marlohe. Watch it below. READ FULL STORY

Jennifer Aniston pregnant with triplets (in new commercial) -- VIDEO

Every rumor ever whispered — or splattered on a tabloid cover — about Jennifer Aniston is true. Well, in her latest commercial for Glaceau Smartwater, that is.

The ad, produced by Aniston and introduced by Ryan Seacrest as a leaked home-security tape, consists of a string of jaw-dropping revelations about our favorite friend.

Here’s what you need to know about the Wanderlust actress: She’s pregnant with triplets and already mother to two (you’ll never guess who her oldest son is); she drives recklessly, exploits her help, wastes precious natural resources, and doesn’t actually possess the physical characteristic that made her Friends character Rachel so iconic.

The truth was indeed refreshing.

Here’s the video:

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What does a 'Resident Evil: Retribution' severed foot taste like? EW interns find out

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It isn’t every day I get a severed foot in the mail. Not since I moved out of New Jersey, anyway. (Only joking! I’ve never lived in New Jersey.) Anyhoo, yesterday I did receive a highly realistic but allegedly edible lower extremity to promote the release this Friday of Resident Evil: Retribution, the fifth entry in the hugely successful zombie franchise which stars Milla Jovovich, Michelle Rodriguez, Sienna Guillory, Boris Kodjoe, and Colin Salmon, amongst others.

Now, I could have taste-tested the said food myself. But, being a generous fellow, I thought I would gift it to our hardworking interns and let them report back. You can read their assessments — and view a selection of comical, fake foot-eating pics — below.

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Campbell tries for youth appeal with Warhol-inspired labels, 'hipster' soups

50 years ago, Andy Warhol launched his fine art career with an exhibition featuring his iconic Campbell’s Soup Cans canvases. Now the canning giant is commemorating Warhol’s work — and trying to revitalize its own brand — by releasing special edition cans of condensed tomato soup that sport colorful, Warhol-print-inspired labels.

This is the company’s third flirtation with pop art — as the AP writes, Warhol-inspired cans were previously sold in small quantities in both 2006, at New York City department store Barney’s, and in 2004, at Pittsburgh-based supermarket Giant Eagle. (Warhol grew up in the Steel City, as did yours truly. Let’s go, Bucs!)

Ironically enough, Campbell is replacing the label Warhol painted in order to celebrate the artist’s work. Still, the Andy-inspired cans — Candies? No, that’s stupid — are undeniably eye-catching. Their bright color scheme and stylized Warhol quotes (“In the future, everybody will be world-famous for 15 minutes,” etc.) should help them stand out on the shelves at Target, where they’ll be sold starting Sunday.

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