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Tag: Advertising (31-40 of 554)

Beyonce makes $50 million deal with Pepsi, says it's more than an endorsement

When you think “artist,” what immediately comes to mind? Georges Seurat, meticulously dabbing paint onto a canvas for two solid years to create A Sunday Afternoon on the Island of La Grande Jatte?

Or maybe Pepsi?

The New York Times writes that the soft drink giant has signed a massive, $50 million deal with Beyoncé, a “hybrid project” that will go beyond advertising. Specifically: The campaign includes “a multimillion-dollar fund to support the singer’s chosen creative projects.” So… more documentaries about Beyoncé? Well, maybe — according to the Times, these collaborations could include “live events, videos, ‘a cool photo shoot’ or almost anything else.”

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Dick's Sporting Goods' Christmas grand slam -- VIDEO

It doesn’t make you a Grinch to hate Christmas commercials — those annual 30-second guilt-trips that prey on our insecure sense of obligation and expectation. But your heart has to be two sizes too small if this Dick’s Sporting Goods commercial doesn’t make you want to rescue that sleigh full of floofloovers, trumtookas, and — yes –  baseball gloves before dumping it off the peak of Mount Crimpet.

Watch it below, before I say too much. READ FULL STORY

Chicago news team mistakes 'Chicago Fire' set for real plane crash -- VIDEO

People having a worse day than you: WGN Morning News anchors Larry Potash and Robin Baumgarten.

Why, you ask? Well, these poor hosts spent their Friday morning on air giving a play-by-play report of an accident at the corner of Chicago’s 29th Street and Martin Luther King Drive. The problem? The so-called “accident” involving a downed aircraft was actually the set for an episode of Chicago Fire. Whoops! Watch the horror unfold below: READ FULL STORY

Diamond commercials that make you die inside

kay-zales-jewelers

With a slew of extra-cheesy/gross jewelry commercials surely right around the corner, I thought it important to determine which have been 2012′s absolute worst — rough diamonds, if you will — so far. I’m ready to propose some. Are you ready to propose? WHY NOT? WHAT ARE YOU WAITING FOR, IT’S DECEMBER. Seriously what is wrong with you? READ FULL STORY

Wendy Williams bares all for anti-fur PETA campaign

How you doin’, Wendy? (For the uninitiated: Yes, talk show host Wendy Williams and Joey Tribbiani have the same catchphrase. Maybe she thought “D’oh!” was just too distinctive.)

Like Eva Mendes and Khloe Kardashian before her, Williams posed nude to protest the manufacturing and sale of fur clothing. “We should all try to be comfortable in our own skin and let the animals keep theirs,” she said in a statement when the ad campaign was unveiled in New York’s Times Square yesterday. Williams will also be asking her viewers to donate fur coats to PETA, which will in turn give those coats to the homeless.

Good thing Wendy had the right wig for this very special occasion.

Read more:
PETA angry over wolves in cages at ‘Twilight’ after-party
PETA claims victory after ‘Animal Practice’ cancelled
After PETA flap, Gaga asks fans to accept her in fur

Rihanna poses (mostly) nude for 'GQ'

It seems that GQ isn’t too keen to learn from its mistakes.

The popular men’s lifestyle magazine’s annual “Men of the Year” issue names Rihanna its “Obsession of the Year,” a title previously bestowed upon the likes of Scarlett Johansson, Hayden Panettiere, and Megan Fox. But that’s not the part that’s grabbing headlines. What’s got the internet buzzing is the racy lead photo that features the pop starlet clad in nothing but a biker jacket. READ FULL STORY

Over 470,000 sign petition urging Macy's to dump Donald Trump -- UPDATED

Bet this isn’t the kind of “revolution” Donald Trump envisioned on election night. Over 470,000 people have signed an online petition that urges Macy’s to sever ties with longtime spokesman Donald Trump — a figure who “engages in especially unpleasant, nasty and despicable behavior” that doesn’t “reflect the ‘magic of Macy’s.’” UPDATE: A spokeswoman for Macy’s has issued a statement in response to the petition; scroll down to read it.

According to the petition, Trump’s crimes against good taste are legion. Among other things, he has:

– Long engaged in sexist behavior. Trump has a long record of personally attacking women he disagrees [with] by calling them “unattractive,” ugly or fat. He once sent a target a personal note telling her that she has the “face of a dog.” READ FULL STORY

Robert Downey Jr. appears in Guy Ritchie-directed ad for 'Call of Duty,' obviously -- VIDEO

The last time a Call of Duty game was unleashed upon the populace, it was accompanied with a more-is-more ad campaign starring Sam Worthington and Jonah Hill – because when you sell a quadbrillion units in a single day, you can pretty much get anyone you want to star in your TV spots.

Now the next Call of Duty is upon us, this one subtitled Black Ops II and set in a world of near-future weaponry and beautifully rendered rubble. Naturally, the fine folks at Activision knew they had to continue inflating the stakes not just with their game, but with its promotional materials. So they hired Guy Ritchie to direct their newest advertisement, and landed his Sherlock Holmes star Robert Downey Jr. to appear in a done-in-an-hour cameo. It is, naturally, kinda awesome, in a supermodel-tossing-grenades-on-horseback kind of way. Check it out below:  READ FULL STORY

Chord Overstreet hops onto Brad Pitt parody bandwagon, spoofs Chanel commercial -- VIDEO

Again with the famous people dressing as other famous people for Halloween! Avril Lavigne’s ex did it; Emma Roberts did it; and now we’ve learned that Chord Overstreet, a.k.a. Glee‘s Sam “Trouty Mouth” Evans, did it too. He hit a Halloween party this weekend dressed as Brad Pitt in those unintentionally hilarious Chanel No. 5 ads — and even made a video parody of the commercials for good measure.

Worth noting: Roberts and Overstreet used to date. Pitt and Aunt Julia also starred together in 2001′s The Mexican. We’re not sure how Avril Lavigne and Chad Kroeger fit in, but this must have something to do with the full moon.

Check out a full color photo of Overstreet’s over-the-top Brad getup at People, and watch a teaser for his black-and-white Pitt parody below. No wonder his Glee character prides himself on his impressions; he’s pretty good at imitating Pitt’s drawl.

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Clint Eastwood stars in campaign ad for Mitt Romney -- VIDEO

The American Crossroads super PAC released a new anti-Obama campaign ad today starring Clint Eastwood. With no empty chair to support his argument, the actor abandons improvisation for a more conventional attack approach.

Eastwood narrates over shots of factories and Americans standing in unemployment lines, saying “23 million can’t find full-time work and we borrow $4 billion every single day.” He argues that President Barack Obama should be held “accountable” for not getting the job done and Mitt Romney should be elected in his place to “turn [the country] around fast.”

According to the Los Angeles Times, the commercial is part of a $12.6 million ad campaign backed by Karl Rove’s political action committee that will run in the swing states of Ohio, Iowa, Colorado, Florida, New Hampshire, Nevada, and Virginia.

Eastwood’s Million Dollar Baby costar Morgan Freeman recently narrated a campaign commercial with the opposite sentiment on behalf of Obama. Forget the presidential contenders, it’s a battle of the two most recognizable voices in Hollywood.

Watch the video below: READ FULL STORY

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