The announcement of Heineken’s partnership with the new James Bond movie Skyfall was met with mixed emotions: It’s a beer, but, it helped finance the movie. Let the debate begin again as Daniel Craig’s first commercial as Bond begins airing Friday. It involves a train, a protegé, and Bond Girl Berenice Marlohe. Watch it below. READ FULL STORY »
Tag: Advertising (31-40 of 538)
Sep 20
2012
01:58 PM ET
Sep 13
2012
12:41 PM ET
What does a 'Resident Evil: Retribution' severed foot taste like? EW interns find out
It isn’t every day I get a severed foot in the mail. Not since I moved out of New Jersey, anyway. (Only joking! I’ve never lived in New Jersey.) Anyhoo, yesterday I did receive a highly realistic but allegedly edible lower extremity to promote the release this Friday of Resident Evil: Retribution, the fifth entry in the hugely successful zombie franchise which stars Milla Jovovich, Michelle Rodriguez, Sienna Guillory, Boris Kodjoe, and Colin Salmon, amongst others.
Now, I could have taste-tested the said food myself. But, being a generous fellow, I thought I would gift it to our hardworking interns and let them report back. You can read their assessments — and view a selection of comical, fake foot-eating pics — below.
Aug 30
2012
12:20 PM ET
Campbell tries for youth appeal with Warhol-inspired labels, 'hipster' soups
Image Credit: Mel Evans/AP
50 years ago, Andy Warhol launched his fine art career with an exhibition featuring his iconic Campbell’s Soup Cans canvases. Now the canning giant is commemorating Warhol’s work — and trying to revitalize its own brand — by releasing special edition cans of condensed tomato soup that sport colorful, Warhol-print-inspired labels.
This is the company’s third flirtation with pop art — as the AP writes, Warhol-inspired cans were previously sold in small quantities in both 2006, at New York City department store Barney’s, and in 2004, at Pittsburgh-based supermarket Giant Eagle. (Warhol grew up in the Steel City, as did yours truly. Let’s go, Bucs!)
Ironically enough, Campbell is replacing the label Warhol painted in order to celebrate the artist’s work. Still, the Andy-inspired cans — Candies? No, that’s stupid — are undeniably eye-catching. Their bright color scheme and stylized Warhol quotes (“In the future, everybody will be world-famous for 15 minutes,” etc.) should help them stand out on the shelves at Target, where they’ll be sold starting Sunday.
Aug 17
2012
12:33 PM ET
Schmidt from 'New Girl' launches web series for Axe -- VIDEO
You love Max Greenfield, the bro-tastic dandy behind New Girl‘s Schmidt, but you hate those icky TV spots for Axe products. How, then, can you enjoy Greenfield’s new web series, a Forgetting Sarah Marshall riff that doubles as part of Axe’s new “Susan Glenn” campaign? (Another wrinkle: According to EW NewGirlologist Lanford Beard, “Schmidt is far too discerning for Axe! He uses body gelato.”)
Despite all that, the videos might win you over. For starters, they’re surprisingly sweet — much like Axe’s classy “Susan Glenn” commercial starring Kiefer Sutherland. Since Greenfield writes, directs, and stars in each clip, they’re also peppered with his signature sense of humor: see episode 2′s analogy-off for proof. Here’s episode 1, which could be titled “Idiot Boy with a Broken Cellular Telephone”:
Aug 17
2012
11:50 AM ET
Behind the scenes at David Beckham's underwear ad shoot -- PHOTO
You’d think that we’d be tired of seeing soccer stud David Beckham in his skivvies by now, but just the opposite is true. Each scantily clad image of Becks seems to be better than the last. The latest photo to feast your eyes on comes from a shoot for H&M’s Beckham bodywear collection. READ FULL STORY »
Aug 14
2012
11:00 AM ET
What's your damage, Olympics commercials?
Welcome to ‘What Is Your Damage,’ Annie Barrett’s summer shop of all the melodrama and self-absorption she misses from springtime reality TV. Every Tuesday and Friday, she’ll rant about a current offense to her humanity, then assess readers’ damages via video replies. Don’t be shy about admitting what annoys or intrigues you. We’re all in this pop cult together!
What’s your damage, Olympics commercials? Way to fuel my post-London depression. The Games are over but you’re still around, bringing back misty water-colored memories of the 17 days I spent cryling (crying/smiling) and LOVING IT on my couch. It’s time to go! You’ll fade out anyway, and it’s best we make a clean break so I can muster up the courage to go outside again. You know I love you, but you’re ultimately a fleeting tease, like Costas’ one-night-only hipster glasses. “What’s Your Damage, London?” volumes 1, 2, 3, and 4 were fun, but I can’t keep writing about the Olympics forever. Just once more. Allow me to assess your damage.
Aug 10
2012
10:48 AM ET
Old Navy enlists 'Beverly Hills, 90210' love triangle (and Andrea)
Old Navy has followed up its spring Blossom campaign with a back-to-school one featuring Jennie Garth, Jason Priestley, Luke Perry, and Gabrielle Carteris from Beverly Hills, 90210. Watch the ads below, and tell us how Perry fit that motorcycle in his locker. Hollywood magic! Also, which cast would you like to see reunited for the holiday campaign? Probably too soon for an O.C. Chrismukkah? READ FULL STORY »
Aug 7
2012
12:00 PM ET
What is your damage, London Olympics? (Vol. 3)
Welcome to ‘What Is Your Damage,’ Annie Barrett’s summer shop of all the melodrama and self-absorption she misses from springtime reality TV. Every Tuesday and Friday, she’ll rant about a current offense to her humanity, then assess readers’ damages via video replies. Don’t be shy about admitting what annoys or intrigues you. We’re all in this pop cult together!
What’s your damage, Olympics? Last Tuesday, I railed against poolside interviewer Andrea Kremer among other Olympics offenders like Ryan Seacrest. Friday’s Volume 2 brought spitting in the pool, a lucky towel, and a very special wedgie. But most damaging right now? NBC interrupting — and cutting a significant chunk from! — a primetime SPORTING event in order to air another “What is….London?” Mary Carillo segment. Brutal! READ FULL STORY »
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