PopWatch Entertainment Weekly's PopWatch Blog

Tag: Advertising (31-40 of 559)

Super Bowl commercials: A look at the ads you'll see during the game

According to our scientific poll*, at the time of publishing, 41 percent of you are watching the Super Bowl for the commercials. (The other 60 percent is split between the football and Beyonce’s halftime show, with a slight edge to the actual game.) So here is a list of the commercials we know you will see while you’re watching the 49ers and the Ravens throw the pigskin around. READ FULL STORY

See Hyundai's big Super Bowl commercial, featuring The Flaming Lips (and a new song) -- VIDEO

Do you realize that Hyundai’s buzziest Super Bowl ad — which features a brand-new song by The Flaming Lips, written specifically for the commercial — is already online?

The 102-second spot features the psychadelic rockers playing their new tune, “Sun Blows Up Today,” as well as a family experiencing what might be the best day ever — complete with an enormous stack of pancakes, extreme skateboarding, shenanigans at a natural history museum, a scary group of bikers, a giant hamster ball/bubble (naturally), and a pair of fighting robots, though Yoshimi seems to be nowhere in sight. They also ride around in a Hyundai a lot because, well, you know. Here’s “Epic Playdate”: READ FULL STORY

Volkswagen teases Super Bowl ad, explains why it doesn't star Jar Jar Binks -- VIDEO

If Volkswagen’s “The Force” commercial is the original Star Wars and last year’s “The Dog Strikes Back” spot is The Empire Strikes Back, then logically, a Return of the Jedi-style ad should have wrapped up the trilogy this year. Instead, the company elected to go in an entirely different direction with their 2013 Super Bowl offering… though the new spot does carry a whiff of The Phantom Menace.

The ad features a smiley white dude named Dave who tries to cheer up his dour coworkers by spouting “don’t worry, be happy”-esque platitudes in a thick Jamaican accent. Why’s Dave so happy? Because he drives a VW, of course — which gives him “a different take on life,” according to Volkswagen America marketing officer Tim Mahoney.

Shortly after playing a clip of the ad, CNN’s Soledad O’Brien asked Mahoney whether the company worried about how people would react to a non-Jamaican person speaking like Dave does — even noting that the commercial immediately made her think of the much-maligned Caribbean stereotype Jar Jar Binks.  READ FULL STORY

George Clooney and Cindy Crawford get drunk and sleep together... in a commercial -- VIDEO

Will downing George Clooney’s just-released Casamigos tequila make you sexier?

Si, according to this first ad for the drink, filmed at one of Clooney’s homes — which finds the actor and his business partner Rande Gerber swapping significant others (Clooney’s girlfriend, Stacy Keibler and Gerber’s wife, Cindy Crawford) after some responsible, Casamigos-fueled partying. And opposite-sex couples aren’t the only ones that end up in bed together. This is definitely a step up from Cindy’s Raymour & Flanigan ads.

Check out George & Stacy & Rande & Cindy here:

READ FULL STORY

Jennifer Hudson and Jessica Simpson team up in new Weight Watchers ad -- VIDEO

Toss the tryptophan and hang up the ham hocks – 2013 is the year to take control of your body.

In a new ad for Weight Watchers’ “Expect Amazing” campaign, Jennifer Hudson and Jessica Simpson talk up the program’s healthy impact on their figures.

“It lets me be me,” Simpson says. Hudson follows, “And I naturally became a healthier me.”

Both women currently serve as official spokespeople for the company. Hudson signed on in 2010, losing 80 pounds with the regimen; Simpson joined in May 2012 and shed 60 pounds after the birth of her daughter, Maxwell. Her involvement has been temporarily suspended, though, during her second pregnancy, which she confirmed over the holidays. She will resume her contract — which is reportedly worth $4 million — after she gives birth.

The commercial begins airing tomorrow. Watch it below: READ FULL STORY

Beyonce makes $50 million deal with Pepsi, says it's more than an endorsement

When you think “artist,” what immediately comes to mind? Georges Seurat, meticulously dabbing paint onto a canvas for two solid years to create A Sunday Afternoon on the Island of La Grande Jatte?

Or maybe Pepsi?

The New York Times writes that the soft drink giant has signed a massive, $50 million deal with Beyoncé, a “hybrid project” that will go beyond advertising. Specifically: The campaign includes “a multimillion-dollar fund to support the singer’s chosen creative projects.” So… more documentaries about Beyoncé? Well, maybe — according to the Times, these collaborations could include “live events, videos, ‘a cool photo shoot’ or almost anything else.”

READ FULL STORY

Dick's Sporting Goods' Christmas grand slam -- VIDEO

It doesn’t make you a Grinch to hate Christmas commercials — those annual 30-second guilt-trips that prey on our insecure sense of obligation and expectation. But your heart has to be two sizes too small if this Dick’s Sporting Goods commercial doesn’t make you want to rescue that sleigh full of floofloovers, trumtookas, and — yes —  baseball gloves before dumping it off the peak of Mount Crimpet.

Watch it below, before I say too much. READ FULL STORY

Chicago news team mistakes 'Chicago Fire' set for real plane crash -- VIDEO

People having a worse day than you: WGN Morning News anchors Larry Potash and Robin Baumgarten.

Why, you ask? Well, these poor hosts spent their Friday morning on air giving a play-by-play report of an accident at the corner of Chicago’s 29th Street and Martin Luther King Drive. The problem? The so-called “accident” involving a downed aircraft was actually the set for an episode of Chicago Fire. Whoops! Watch the horror unfold below: READ FULL STORY

Diamond commercials that make you die inside

kay-zales-jewelers

With a slew of extra-cheesy/gross jewelry commercials surely right around the corner, I thought it important to determine which have been 2012’s absolute worst — rough diamonds, if you will — so far. I’m ready to propose some. Are you ready to propose? WHY NOT? WHAT ARE YOU WAITING FOR, IT’S DECEMBER. Seriously what is wrong with you? READ FULL STORY

Wendy Williams bares all for anti-fur PETA campaign

How you doin’, Wendy? (For the uninitiated: Yes, talk show host Wendy Williams and Joey Tribbiani have the same catchphrase. Maybe she thought “D’oh!” was just too distinctive.)

Like Eva Mendes and Khloe Kardashian before her, Williams posed nude to protest the manufacturing and sale of fur clothing. “We should all try to be comfortable in our own skin and let the animals keep theirs,” she said in a statement when the ad campaign was unveiled in New York’s Times Square yesterday. Williams will also be asking her viewers to donate fur coats to PETA, which will in turn give those coats to the homeless.

Good thing Wendy had the right wig for this very special occasion.

Read more:
PETA angry over wolves in cages at ‘Twilight’ after-party
PETA claims victory after ‘Animal Practice’ cancelled
After PETA flap, Gaga asks fans to accept her in fur

Latest Videos

Advertisement

From Our Partners

TV Recaps

Powered by WordPress.com VIP