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Tag: Advertising (21-30 of 557)

Grey Poupon to bring back classic campaign: Pardon me, would you have any nostalgia?

Those who appreciate the finer things in life are generally against the idea of sequels; they’re so crass, so money-grubbing, so… déclassé, unless you’re talking about the Ring Cycle. But snobs and slobs alike should be delighted to hear that Grey Poupon, the label that single-jar-edly made it okay for America to move beyond French’s yellow mustard, is bringing back its iconic “Pardon Me” ad campaign for one night only.

Anyone who watched television in the ’80s or ’90s will remember the campaign’s general conceit: A fancy-looking man drives through a quaint country scene in a chauffeured car when another expensive automobile pulls up alongside him. The back window rolls down to reveal a similarly fancy-looking man, who asks, “Pardon me, would you have any Grey Poupon?”

“But of course,” the first man replies, handing over a jar of dijon mustard. The tagline: “One of life’s finer pleasures.”

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Leonardo DiCaprio and the easy money of foreign commercials

“I’m trying to make movies in my life … that last longer than opening weekend. That’s it, that’s my whole goal. I don’t have to make money; I do films for scale and then, you know, I go do coffee commercials overseas, and I make a lot of money so I get to live in a nice house. … And I don’t give a sh-t. And people will go, ‘Oh that’s a sellout.’ And you know what? F–k you.” — George Clooney, 2012

Clooney wasn’t at his most eloquent as he justified starring in Italian coffee commercials during a Newsweek pre-Oscar roundtable last year, but his blunt assessment captures the bottom-line truth that lures many Hollywood celebrities. Look at Leonardo DiCaprio, whose Japanese commercial for Jim Beam recently popped up on the internet and instantly raised eyebrows. Why is Leonardo DiCaprio, arguably the most famous Hollywood celebrity in the world, making commercials?

In the United States, when a famous actor appears in a commercial, there are fears that it can undermine, or at least cheapen, his celebrity. (For example, what was your reaction when Adrien Brody pitched Stella Artois during the 2011 Super Bowl? “Smooth!” or, “Oof, did he already pawn his Oscar?”) American celebs are more willing to provide their voices to a commercial than their faces, and when they do lend their fame to a product in faraway places like Japan or Italy, they often have contractual reassurances that evidence of the corporate relationship never makes it back to the States. (To which the Internet says, “Haaaaa-ha!”)

So why do they do it? Duh, money. Lots of it, as Clooney admitted. ”I couldn’t believe the money they were paying me,” the late Dennis Hopper once told EW, after popping up in an unusual TV commercial for Japanese bath products. ”If I could do one of these every year, I could retire.”

Dennis Hopper? Playing in the bath with a rubber ducky? Yes, that really happened — and David Lynch was not involved. But don’t look down your nose at him or the other celebs who’ve turned two days of work in Tokyo into a bucolic vacation home in the south of France. Celebs have sold their fame in foreign commercials — typically in Asian markets — for decades. Orson Welles and Sean Connery were peddling Japanese whiskey long before Bill Murray’s fading movie star in Lost in Translation went East for a quick payday. It makes you wonder what a beloved Hollywood icon like Paul Newman would have said about all this trading on fame. Fortunately, back in 1980, he addressed the issue directly. Click below for Newman’s refreshing take, and then peruse some of Hollywood’s biggest celebrities starring in foreign commercials. (Quick! Before their legal minions force their removal from the web!) READ FULL STORY

Leonardo DiCaprio is selling booze to the Japanese -- VIDEO

Anyone who thinks the Bill-Murray-sells-whiskey scenes in Lost in Translation were comic exaggerations hasn’t seen Leonardo DiCaprio’s new campaign for Jim Beam in Japan.

On the one hand, the new ads — which have leaked around the web — are totally innocuous (no rat pack references). But on the other, well, they do feature Leo looking very intently at a ball of ice. And then he makes it explode with his fingers!

Reps for Jim Beam said the campaign wouldn’t air in the U.S., so you have two options if you want to recreate the DiCaprio Drinking Experience: scour the internet for more fleeting glimpses of him drinking his “cool bourbon” or fly to Japan. We hear the ice there explodes!

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Bar Refaeli and Jay Leno recreate the GoDaddy kiss... sort of -- VIDEO

Have your senses recovered from Sunday’s GoDaddy kiss heard ’round the world? Have you finally managed to have a full night’s sleep without waking with a start, the sound of mouths being pushed together buzzing in your ear?  Well… you can still watch this video, it’s not that bad.

Jay Leno sleazily tried to get Bar Refaeli to kiss him (somebody call Mavis!) on The Tonight Show, but things didn’t work out as planned (props to Jesse Heiman for being a good sport).

Watch the full clip below: READ FULL STORY

Ashley Judd is 'an Obama-following Radical Hollywood Liberal' says sarcastic attack ad

When your movie career is over, and your attempt at a TV career ends after one season, the only thing left is to try politics. F. Scott Fitzgerald said that, maybe, and Double Jeopardy/Missing star Ashley Judd is following the roadmap by strongly hinting that she’s considering a Senate run.

Well, she’s already received her first negative political ad. American Crossroads has just released a commercial positively dripping with sarcasm, which uses footage of Judd to describe her as “an Obama-following Radical Hollywood Liberal.” (American Crossroads is the Super PAC founded by Karl Rove which spent some millions in support of Mitt Romney, which — to be fair — was definitely a better waste of money than Twisted.) Watch the ad: READ FULL STORY

Watch Will Ferrell's new Old Milwaukee Super Bowl XLVII commercial -- VIDEO

As is his yearly tradition, Will Ferrell filmed a Super Bowl commercial for Old Milwaukee beer that aired only in select markets. This year’s extra-tasty-kissy spot rivals GoDaddy’s Bar Refaeli-smooching-a-nerd ad for sure — instead of zeroing in too heavily on a ’70s-esque, tank-topped Ferrell macking on a stranger on a bus, the camera graciously pans out to highlight some of America’s finest canned brew.  Watch it below. READ FULL STORY

Super Bowl 2013: Best and Worst Commercials

calvin_klein_doritos

My overwhelming thought following tonight’s rippling terrain of pricey Super Bowl commercials was that Doritos missed a great cross-promotional opportunity by not joining forces with Calvin Klein. There’s always next year. Below, zip through a bunch of 2013’s most memorable — best AND worst! — Super Bowl ads. READ FULL STORY

Watch the Super Bowl 2013 commercials here! Your favorites? Your horrors? -- VIDEO

Yeah. It’s Super Bowl Sunday, America. And the finest, splashiest, nacho-cheesiest string of advertising in all the land’s about to begin. You can follow along with the hottest action of the day (not football) in the video player below — it’ll update after each quarter with the latest ads. And here’s a great guide to the commercials we already know we’ll see. In the meantime, let’s all chat in the comments here about which ones we love and which we loathe.

Check in later for EW’s Best & Worst Super Bowl Commercials roundup! READ FULL STORY

Super Bowl commercials: A look at the ads you'll see during the game

According to our scientific poll*, at the time of publishing, 41 percent of you are watching the Super Bowl for the commercials. (The other 60 percent is split between the football and Beyonce’s halftime show, with a slight edge to the actual game.) So here is a list of the commercials we know you will see while you’re watching the 49ers and the Ravens throw the pigskin around. READ FULL STORY

See Hyundai's big Super Bowl commercial, featuring The Flaming Lips (and a new song) -- VIDEO

Do you realize that Hyundai’s buzziest Super Bowl ad — which features a brand-new song by The Flaming Lips, written specifically for the commercial — is already online?

The 102-second spot features the psychadelic rockers playing their new tune, “Sun Blows Up Today,” as well as a family experiencing what might be the best day ever — complete with an enormous stack of pancakes, extreme skateboarding, shenanigans at a natural history museum, a scary group of bikers, a giant hamster ball/bubble (naturally), and a pair of fighting robots, though Yoshimi seems to be nowhere in sight. They also ride around in a Hyundai a lot because, well, you know. Here’s “Epic Playdate”: READ FULL STORY

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