My overwhelming thought following tonight’s rippling terrain of pricey Super Bowl commercials was that Doritos missed a great cross-promotional opportunity by not joining forces with Calvin Klein. There’s always next year. Below, zip through a bunch of 2013′s most memorable — best AND worst! — Super Bowl ads. READ FULL STORY
Tag: Advertising (21-30 of 551)
Yeah. It’s Super Bowl Sunday, America. And the finest, splashiest, nacho-cheesiest string of advertising in all the land’s about to begin. You can follow along with the hottest action of the day (not football) in the video player below — it’ll update after each quarter with the latest ads. And here’s a great guide to the commercials we already know we’ll see. In the meantime, let’s all chat in the comments here about which ones we love and which we loathe.
According to our scientific poll*, at the time of publishing, 41 percent of you are watching the Super Bowl for the commercials. (The other 60 percent is split between the football and Beyonce’s halftime show, with a slight edge to the actual game.) So here is a list of the commercials we know you will see while you’re watching the 49ers and the Ravens throw the pigskin around. READ FULL STORY
Do you realize that Hyundai’s buzziest Super Bowl ad — which features a brand-new song by The Flaming Lips, written specifically for the commercial — is already online?
The 102-second spot features the psychadelic rockers playing their new tune, “Sun Blows Up Today,” as well as a family experiencing what might be the best day ever — complete with an enormous stack of pancakes, extreme skateboarding, shenanigans at a natural history museum, a scary group of bikers, a giant hamster ball/bubble (naturally), and a pair of fighting robots, though Yoshimi seems to be nowhere in sight. They also ride around in a Hyundai a lot because, well, you know. Here’s “Epic Playdate”: READ FULL STORY
If Volkswagen’s “The Force” commercial is the original Star Wars and last year’s “The Dog Strikes Back” spot is The Empire Strikes Back, then logically, a Return of the Jedi-style ad should have wrapped up the trilogy this year. Instead, the company elected to go in an entirely different direction with their 2013 Super Bowl offering… though the new spot does carry a whiff of The Phantom Menace.
The ad features a smiley white dude named Dave who tries to cheer up his dour coworkers by spouting “don’t worry, be happy”-esque platitudes in a thick Jamaican accent. Why’s Dave so happy? Because he drives a VW, of course — which gives him “a different take on life,” according to Volkswagen America marketing officer Tim Mahoney.
Shortly after playing a clip of the ad, CNN’s Soledad O’Brien asked Mahoney whether the company worried about how people would react to a non-Jamaican person speaking like Dave does — even noting that the commercial immediately made her think of the much-maligned Caribbean stereotype Jar Jar Binks. READ FULL STORY
Will downing George Clooney’s just-released Casamigos tequila make you sexier?
Si, according to this first ad for the drink, filmed at one of Clooney’s homes — which finds the actor and his business partner Rande Gerber swapping significant others (Clooney’s girlfriend, Stacy Keibler and Gerber’s wife, Cindy Crawford) after some responsible, Casamigos-fueled partying. And opposite-sex couples aren’t the only ones that end up in bed together. This is definitely a step up from Cindy’s Raymour & Flanigan ads.
Check out George & Stacy & Rande & Cindy here:
Toss the tryptophan and hang up the ham hocks – 2013 is the year to take control of your body.
In a new ad for Weight Watchers’ “Expect Amazing” campaign, Jennifer Hudson and Jessica Simpson talk up the program’s healthy impact on their figures.
“It lets me be me,” Simpson says. Hudson follows, “And I naturally became a healthier me.”
Both women currently serve as official spokespeople for the company. Hudson signed on in 2010, losing 80 pounds with the regimen; Simpson joined in May 2012 and shed 60 pounds after the birth of her daughter, Maxwell. Her involvement has been temporarily suspended, though, during her second pregnancy, which she confirmed over the holidays. She will resume her contract — which is reportedly worth $4 million — after she gives birth.
The commercial begins airing tomorrow. Watch it below: READ FULL STORY
When you think “artist,” what immediately comes to mind? Georges Seurat, meticulously dabbing paint onto a canvas for two solid years to create A Sunday Afternoon on the Island of La Grande Jatte?
Or maybe Pepsi?
The New York Times writes that the soft drink giant has signed a massive, $50 million deal with Beyoncé, a “hybrid project” that will go beyond advertising. Specifically: The campaign includes “a multimillion-dollar fund to support the singer’s chosen creative projects.” So… more documentaries about Beyoncé? Well, maybe — according to the Times, these collaborations could include “live events, videos, ‘a cool photo shoot’ or almost anything else.”
It doesn’t make you a Grinch to hate Christmas commercials — those annual 30-second guilt-trips that prey on our insecure sense of obligation and expectation. But your heart has to be two sizes too small if this Dick’s Sporting Goods commercial doesn’t make you want to rescue that sleigh full of floofloovers, trumtookas, and — yes – baseball gloves before dumping it off the peak of Mount Crimpet.
Watch it below, before I say too much. READ FULL STORY
People having a worse day than you: WGN Morning News anchors Larry Potash and Robin Baumgarten.
Why, you ask? Well, these poor hosts spent their Friday morning on air giving a play-by-play report of an accident at the corner of Chicago’s 29th Street and Martin Luther King Drive. The problem? The so-called “accident” involving a downed aircraft was actually the set for an episode of Chicago Fire. Whoops! Watch the horror unfold below: READ FULL STORY