It’s been 12 days since Volkswagen unleashed “The Bark Side” and started building up anticipation for the sequel to last year’s beloved “The Force” commercial. With four days to spare until Super Bowl XLVI, the car company has released an extended version of “The Dog Strikes Back.” It’s one of three 30-second VW ads that will air on game day and features not only an adorably chubby pooch but also a final-act twist worthy of “I am your father!” Watch below. READ FULL STORY
Tag: Advertising (91-100 of 551)
In case you’ve had troubling visions of Regis Philbin sitting around the house twiddling his thumbs in the months since his final Live! show, you can stop fretting. The multitasking 80-year-old’s first television appearance since Nov. 18 is a pretty big deal, even if he has a small part. Philbin makes a cameo in a Pepsi MAX ad featuring a Coke Zero delivery man with a cheatin’ heart and a dry mouth. Watch the ad after the jump. READ FULL STORY
H&M may have set its David Beckham Bodywear Super Bowl ad to the Animals’ “Don’t Let Me Be Misunderstood,” but there is no room for misunderstanding in the 30-second spot. Message received, loud and clear: David Beckham is smokin’ hot. Point for the Swedish clothing chain’s use of band name as subtext. Nina Simone may have recorded the original, but as the camera sweeps over Beckham’s taut and tatted frame, we feel like…well…Animals. See the tease (and I do mean tease) below. READ FULL STORY
It was revealed last week that Matthew Broderick would be bringing back the world’s greatest class-cutter (not to mention the Sausage King of Chicago), the one and only Ferris Bueller, for a Honda ad that would run during the Super Bowl. It begged a lot of questions from fans of the 1986 John Hughes comedy classic Ferris Bueller’s Day Off. Nearly 26 years later, what has our favorite troublemaker been up to? Did he finally get his own car? Did Honda simply not know what Bueller and his cohorts did the last time they were left to their devices with a car?
In the extended spot, now available online, a still fresh-faced Broderick embarks on a Ferris-like day of hooky escapades (crank calling, singing in a parade). It’s nice that Ferris no longer has to bum rides off of people, but he’s no longer the walrus — he just looks at them at museums. Watch the clip below. Chick-chicka-chicka. READ FULL STORY
Brevity was the name of the game at last night’s Directors Guild of America Awards, held at the Grand Ballroom above the Kodak Theater in Hollywood. Last year’s event celebrated the DGA’s 75th anniversary, and as a consequence, the evening ran so voluminously long, DGA president Taylor Hackford felt obliged to promise “to keep things moving quickly” for this year’s affair, to much thankful applause from the crowd.
As it turned out, Hackford needn’t have worried. While it is customary for all the feature film nominees to speak at the DGAs, both Woody Allen (Midnight in Paris) and David Fincher (The Girl with the Dragon Tattoo) did not attend — Allen has rarely if ever attended awards events, and Fincher had to jet to Japan for Dragon Tattoo‘s premiere in Tokyo. Best Documentary winner James Marsh (Project Nim) and Musical/Variety TV show winner Glenn Weiss (The 65th Annual Tony Awards) were also no shows. So all told, between the dinner and the awards, the evening clocked in just under four hours. Progress!
And EW was there for all of it. Check out the highlights below: READ FULL STORY
If you were on the Internet today, you likely saw the news that ’80s movie hero Ferris Bueller — as played by Matthew Broderick and not the guy from the blissfully short-lived NBC spin-off series — will be returning via an advertisement airing during the Super Bowl. At least, that’s the impression left by the 10 second teaser released on YouTube today, in which Broderick-as-Bueller rips open his window shades and asks the camera “How can I handle work on a day like today?” Cue “chick-chicka-chicka” music and a title card sporting the same date as the Super Bowl, and a nation already pickled in ’80s nostalgia is instantly tantalized by the prospect of once more experiencing Ferris’ care-free snarkitude, if only in a 30-to-60-second spot for carbonated cola, or oddly flavored potato chips, or dubiously conceived web ventures.
Here’s the thing: This is something Ferris himself would never actually do. READ FULL STORY
It’s the alternate Lost finale we could never have seen coming. Actress Megan Fox and Circe impersonator has set herself up on a deserted island and transformed herself into DOZENS of Megan Foxes in a commercial for Brazilian language school CCAA. “Welcome to Megan Fox Island!” she announces. Help yourself to a Skinny Girl Margarita from her magical urn, lost boys, but for God’s sake order it in English. READ FULL STORY
Seems like everyone, even Newsweek magazine, wants a piece of Jon Hamm.
Newsweek editor Tina Brown announced today that in promotion for Mad Men’s fifth season premiere on March 25 (!), the magazine would be going Mad. (Well, not Mad.) Specifically, the entire publication would revert back to its 1960s design — including the advertisements.
Brown told Ad Age, “Newsweek was very much on the cultural forefront at the time of the show. It covered the events that are so much of the background for the show’s drama — the burgeoning civil rights movement, the women’s rights movement, the Vietnam War. That was Newsweek‘s cutting-edge beat and its flourishing journalistic subject. So it seemed like a wonderful marriage in a sense to take that and apply it to the magazine, to make the magazine an homage to the period.” READ FULL STORY
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