Why wait until Sunday to check out the game-day commercials when they’re online now? From Pepsi to H&M, several high-profile brands are milking every last cent they spent on game-day airtime (30-second spots start at $3.5 million apiece for Super Bowl XLVI). Below, we’ve compiled the commercials that have been released so far, and we’ll continue to update the list throughout the week, so keep checking back — especially on Sunday when we’ll be posting real-time updates during the game itself. READ FULL STORY
Tag: Advertising (91-100 of 558)
Though every year has its share of Force-wielding kids and anthropomorphized animals that become part of the national zeitgeist, many companies believe that their millions are best spent on a proven quality: Star power. It’s an age-old formula — Household name (celebrity) + household name (brand) = Winning. But what about the other way around? Do celebrity cameos in game day TV spots lead to an discernible boost in each stars’ careers? For every Betty White, there’s a Robert Goulet. We run down 10 examples of Super Bowl commercials that helped celebrities — plus a few that just didn’t work. Read on…
This morning’s pick-me-up brought to you by the man behind Blue Velvet and Mulholland Dr.! The famously inscrutable director has mined the twisty paths of his psyche and returned with “Oh Yeah,” an ad for his five-year-old organic coffee brand. The 46-second spot for David Lynch Signature Cup Coffee is appropriately jittery with flashes of light punctuating Lynch’s signature elliptical storytelling. After watching, you’ll probably feel like you’ve had 10 cups of the stuff. We serve up a steaming hot cup o’ Lynch after the jump. READ FULL STORY
Ad posters that line the walls of New York City subway stations have long been a canvas for the some of the city’s most opinionated, clever, masterful, and — probably more often times than not, bored — artists. (If the G train ever arrived on time I wonder how many local news anchors would be smiling back at commuters from their posters without missing teeth or mustaches.)
Now, thanks to the minimalist teaser ad for the upcoming fifth season of Mad Men, which features nothing but the falling silhouette from the show’s opening credits and the long-awaited return date, taggers have been given a nearly blank canvas to work with and are generating some of the most amusing subway art in ages. (Quick aside to New Yorkers: Have you ever actually seen someone tagging an ad? I can’t help but chuckle at our fellow commuters declarations that all the latest movies “suck!!” but I’ve never actually witnessed a culprit in action. Maybe it’s like Charlie Day’s theory about baby pigeons in Going the Distance. They have to be somewhere, we’ve just never seen them. End aside.)
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We haven’t yet reached four months since Steve Jobs’ death, so clearly the moment is ripe to create a vision of the Apple icon up in heaven… betraying his life’s work. I imagine that must have been the rationale behind the new Taiwanese Action Pad ad, which adds one very important accessory to Jobs’ signature black turtleneck-and-jeans combo: Angel wings.
Suffice it to say, an undergraduate thesis could be written (and probably soon will) about the inappropriateness of this ad. The most fundamental point is this: Steve Jobs would not be amused. But are you? Check out the ad after the jump. READ FULL STORY
Private Practice star Kate Walsh has just released a new ad for her fragrance Billionaire Boyfriend, and…well…let’s just say it’s a whole lotta somethin’. There’s a white guy with a blond ‘fro and at least one gold tooth. Walsh is decked out in bling of the rap-video ilk, from her chunky rings to a big reveal at the end that I will not spoil. Drop under that some “urban”-sounding calls of “Yep! Yep! Yep!” and you’re but a few Benjamins short of making it rain. Grimace or genius? Decide for yourself after the jump. READ FULL STORY
Even though the Super Bowl is the single most-watched TV event of the year, it can be hard for advertisements to get noticed. There are so many possible distractions: Football, nachos, hopefully your friends and family. But every year, a few commercials manage to stick out, if only for long enough to briefly become a Twitter trending topic. In honor of the Matthew Broderick Ferris Bueller commercial, already the most popular and most disappointing ad of Super Bowl 2012, here are five sure-fire ways to have people talk about your commercial. (Warning: Maybe 1 percent of those people will remember the product you were advertising.) READ FULL STORY
It’s been 12 days since Volkswagen unleashed “The Bark Side” and started building up anticipation for the sequel to last year’s beloved “The Force” commercial. With four days to spare until Super Bowl XLVI, the car company has released an extended version of “The Dog Strikes Back.” It’s one of three 30-second VW ads that will air on game day and features not only an adorably chubby pooch but also a final-act twist worthy of “I am your father!” Watch below. READ FULL STORY
In case you’ve had troubling visions of Regis Philbin sitting around the house twiddling his thumbs in the months since his final Live! show, you can stop fretting. The multitasking 80-year-old’s first television appearance since Nov. 18 is a pretty big deal, even if he has a small part. Philbin makes a cameo in a Pepsi MAX ad featuring a Coke Zero delivery man with a cheatin’ heart and a dry mouth. Watch the ad after the jump. READ FULL STORY
H&M may have set its David Beckham Bodywear Super Bowl ad to the Animals’ “Don’t Let Me Be Misunderstood,” but there is no room for misunderstanding in the 30-second spot. Message received, loud and clear: David Beckham is smokin’ hot. Point for the Swedish clothing chain’s use of band name as subtext. Nina Simone may have recorded the original, but as the camera sweeps over Beckham’s taut and tatted frame, we feel like…well…Animals. See the tease (and I do mean tease) below. READ FULL STORY
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