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Super Bowl 2012: Best and Worst Commercials

What is…football? Is it that thing where polar bears try to maul each other to death while figure skating, all for the sake of a bottle of Coca-Cola even though we all know by this point that polar bears subsist ONLY on Coke and have a seemingly endless supply? Sports are amazing.

Anyway, you know I just tune in for the commercials. I’ve seen a bunch of them, but obviously I’m not as sensitive as EW’s morality maven Adam B. Vary, who thinks that seeing Super Bowl ads before the Super Bowl is wrong and possibly also un-American. Whoa. Get in the game, Adam! Pour a bowl of queso on your head and look alive! These are the most exciting commercials of the YEAR! We might get a better glimpse of David Beckham’s bulge!

You can watch all the commercials HERE.


Seeing Super Bowl ads before the Super Bowl: Wrong? Or wrong and un-American?

For people who do not love football — or only care about football when their team or teams are playing, and their team or teams didn’t even make the playoffs this year — the only reason to watch the Super Bowl is to watch the ads. We’ve shushed our friends and loved ones as the Super Bowl logo has swooshed across the screen ushering in a new ad break. We’ve laughed, cried, and jeered as each 30-to-60 second spot played, instantly debating its humor and effectiveness: “I loved the part when Betty White got tackled!” “Ed McMahon shilling for gold-related websites makes me sad.” “Wazzzzuuuuuuuuup!” We’ve talked far more about animated polar bears and honorable Clydesdales and adorable mini-Darth Vaders the next day than practically any touchdown pass or option play. This is all such an integral part of what it means to be an American — nay, to be a citizen of this planet we call Earth — that I think it was retroactively written into the Constitution, Magna Carta, and Plato’s Republic.

Of course, I have been spending the last week or so quivering with outrage, so I could be exaggerating just a twinge. Because, as of this writing, at least 38 Super Bowl ads have already been released on the Internet, either as they’ll air tonight, as a quick snippet teaser, or in an extended form. And. That. Is. Just. WRONG. READ FULL STORY

Super Bowl commercials 2012: Your complete guide

Why wait until Sunday to check out the game-day commercials when they’re online now? From Pepsi to H&M, several high-profile brands are milking every last cent they spent on game-day airtime (30-second spots start at $3.5 million apiece for Super Bowl XLVI). Below, we’ve compiled the commercials that have been released so far, and we’ll continue to update the list throughout the week, so keep checking back — especially on Sunday when we’ll be posting real-time updates during the game itself. READ FULL STORY

Celebs in Super Bowl commercials: 10 game day winners (and a few losers)


Though every year has its share of Force-wielding kids and anthropomorphized animals that become part of the national zeitgeist, many companies believe that their millions are best spent on a proven quality: Star power. It’s an age-old formula — Household name (celebrity) + household name (brand) = Winning. But what about the other way around? Do celebrity cameos in game day TV spots lead to an discernible boost in each stars’ careers? For every Betty White, there’s a Robert Goulet. We run down 10 examples of Super Bowl commercials that helped celebrities — plus a few that just didn’t work. Read on…


Flashing light, seductive moaning: It's par for the course in a David Lynch coffee ad

This morning’s pick-me-up brought to you by the man behind Blue Velvet and Mulholland Dr.! The famously inscrutable director has mined the twisty paths of his psyche and returned with “Oh Yeah,” an ad for his five-year-old organic coffee brand. The 46-second spot for David Lynch Signature Cup Coffee is appropriately jittery with flashes of light punctuating Lynch’s signature elliptical storytelling. After watching, you’ll probably feel like you’ve had 10 cups of the stuff. We serve up a steaming hot cup o’ Lynch after the jump. READ FULL STORY

Part-Draper/Part-Banksy: 'Mad Men' season 5 posters get tagged


Ad posters that line the walls of New York City subway stations have long been a canvas for the some of the city’s most opinionated, clever, masterful, and — probably more often times than not, bored — artists. (If the G train ever arrived on time I wonder how many local news anchors would be smiling back at commuters from their posters without missing teeth or mustaches.)

Now, thanks to the minimalist teaser ad for the upcoming fifth season of Mad Men, which features nothing but the falling silhouette from the show’s opening credits and the long-awaited return date, taggers have been given a nearly blank canvas to work with and are generating some of the most amusing subway art in ages. (Quick aside to New Yorkers: Have you ever actually seen someone tagging an ad? I can’t help but chuckle at our fellow commuters declarations that all the latest movies “suck!!” but I’ve never actually witnessed a culprit in action. Maybe it’s like Charlie Day’s theory about baby pigeons in Going the Distance. They have to be somewhere, we’ve just never seen them. End aside.)

Too soon: Taiwanese ad imagines an angelic Steve Jobs praising rival tablet

We haven’t yet reached four months since Steve Jobs’ death, so clearly the moment is ripe to create a vision of the Apple icon up in heaven… betraying his life’s work. I imagine that must have been the rationale behind the new Taiwanese Action Pad ad, which adds one very important accessory to Jobs’ signature black turtleneck-and-jeans combo: Angel wings.

Suffice it to say, an undergraduate thesis could be written (and probably soon will) about the inappropriateness of this ad. The most fundamental point is this: Steve Jobs would not be amused. But are you? Check out the ad after the jump. READ FULL STORY

Kate Walsh's Billionaire Boyfriend perfume ad takes a viral video gamble

Private Practice star Kate Walsh has just released a new ad for her fragrance Billionaire Boyfriend, and…well…let’s just say it’s a whole lotta somethin’. There’s a white guy with a blond ‘fro and at least one gold tooth. Walsh is decked out in bling of the rap-video ilk, from her chunky rings to a big reveal at the end that I will not spoil. Drop under that some “urban”-sounding calls of “Yep! Yep! Yep!” and you’re but a few Benjamins short of making it rain. Grimace or genius? Decide for yourself after the jump. READ FULL STORY

Super Bowl advertisements: Six ways to get noticed


Even though the Super Bowl is the single most-watched TV event of the year, it can be hard for advertisements to get noticed. There are so many possible distractions: Football, nachos, hopefully your friends and family. But every year, a few commercials manage to stick out, if only for long enough to briefly become a Twitter trending topic. In honor of the Matthew Broderick Ferris Bueller commercial, already the most popular and most disappointing ad of Super Bowl 2012, here are five sure-fire ways to have people talk about your commercial. (Warning: Maybe 1 percent of those people will remember the product you were advertising.) READ FULL STORY

Volkswagen unveils 2012 Super Bowl commercial 'The Dog Strikes Back'

It’s been 12 days since Volkswagen unleashed “The Bark Side” and started building up anticipation for the sequel to last year’s beloved “The Force” commercial. With four days to spare until Super Bowl XLVI, the car company has released an extended version of “The Dog Strikes Back.” It’s one of three 30-second VW ads that will air on game day and features not only an adorably chubby pooch but also a final-act twist worthy of “I am your father!” Watch below. READ FULL STORY

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