No matter which way you slice it, Budweiser was top dog at Sunday’s Super Bowl.
Both TiVo and the USA Today Ad Meter named the brand’s heart-tugging “Puppy Love” spot to be the night’s most popular commercial, give or take a Seinfeld reunion. (Jerry Seinfeld’s Comedians in Cars Getting Coffee halftime spot was actually first on TiVo’s list, though the company acknowledges that it wasn’t a true paid advertisement.) The ad, a callback to last year’s similarly “aww”-inducing “Brotherhood,” dramatizes the friendship between an adorable puppy and a magnificent Clydesdale — and shows nary a shot of foamy brew.
Perhaps unsurprisingly, nostalgia and feel-good themes were major hits across the board; many of this year’s most popular ads incorporated throwback elements like The Muppets, Full House‘s stars, and a barrage of ’80s references that ran the gamut from Alf to Twisted Sister. Dogs, too, were big as always — see Doritos’s “Time Machine” and “Cowboy Kid” in addition to “Puppy Love.”
Here’s TiVo’s final list of the night’s most popular commercials, as well as when they aired: