PopWatch Entertainment Weekly's PopWatch Blog

Tag: Advertising (1-10 of 554)

'Top Chef' favorites want you to eat Oreo-crusted chicken fingers -- VIDEO

Roy-Choi.jpg

Watch out, Cap’n Crunch Buffalo chicken tenders — there’s a new stoner snack in town.

That’s right: The chicken strips pictured above are dredged in flour, dipped in an egg wash, then shaken in a plastic bag with a mixture of parsley, salt, pepper, panko breadcrumbs… and, oh yeah, 15 cookies’ worth of Oreo wafers. (The vanilla kind. You know, because using the chocolate kind would be gross.) READ FULL STORY

Quicksilver from 'X-Men: Days of Future Past' is selling Hardee's now

Quicksilver-Hardees.jpg

The Great Quicksilver Cold War of 2014 continues to heat up hotter than a slab of bacon on a bacon-egg-and-cheese biscuit. While Marvel Studios continues laying the groundwork for the arrival of Aaron Taylor-Johnson’s Quicksilver in next year’s Avengers: Age of Ultron, 20th Century Fox is racing their version of the silver-haired speedster into theaters in X-Men: Days of Future Past.

But you can see Evan Peters’ silver-jacketed mutant right now in a new ad for Hardee’s, where he uses his powers of moving fast to eat fast. Talk about fast food! is not a catchphrase he says out loud, which is really just leaving money on the table if you ask me. Watch below: READ FULL STORY

Tupac, Marilyn Monroe live on in Dutch beer ad -- VIDEO

dutch-beer-ad.jpg

The world may have lost Tupac Shakur, Marilyn Monroe, John Lennon, Elvis Presley, Kurt Cobain, and Bruce Lee years ago — but Dutch beer company Bavaria isn’t ready to let them go.

In Bavaria’s latest commercial for a fruit-flavored beer, the six deceased stars — aged but still wearing their signature outfits, including a white dress for Monroe and rose-tinted glasses for Lennon – lounge around on a remote island drinking beer and hiding from passing ships.

Not sure how seeing Elvis drinking a lemon-flavored beer is going to make us want to go out and buy a 6-pack — but hey, maybe the conspiracy theorists will be into it. Watch the commercial below:

READ FULL STORY

Super Bowl 2014: And the most popular ads were...

horse-and-puppy.jpg

No matter which way you slice it, Budweiser was top dog at Sunday’s Super Bowl.

Both TiVo and the USA Today Ad Meter named the brand’s heart-tugging “Puppy Love” spot to be the night’s most popular commercial, give or take a Seinfeld reunion. (Jerry Seinfeld’s Comedians in Cars Getting Coffee halftime spot was actually first on TiVo’s list, though the company acknowledges that it wasn’t a true paid advertisement.) The ad, a callback to last year’s similarly “aww”-inducing “Brotherhood,” dramatizes the friendship between an adorable puppy and a magnificent Clydesdale — and shows nary a shot of foamy brew.

Perhaps unsurprisingly, nostalgia and feel-good themes were major hits across the board; many of this year’s most popular ads incorporated throwback elements like The Muppets, Full House‘s stars, and a barrage of ’80s references that ran the gamut from Alf to Twisted Sister. Dogs, too, were big as always — see Doritos’s “Time Machine” and “Cowboy Kid” in addition to “Puppy Love.”

Here’s TiVo’s final list of the night’s most popular commercials, as well as when they aired:

READ FULL STORY

Super Bowl 2014: Best and Worst Commercials

Screen Shot 2014-02-02 at 8.51.32 PM

This was not the best Super Bowl for commercials (or football)! You know it’s an off year when two of the most memorable spots involve Greek yogurt. That’s just a rather bleak landscape in general, “live culture” notwithstanding. Meanwhile, my favorite healthy snacks Doritos and M&Ms, which usually bring it hard for the Super Bowl, barely registered. Below, 2014′s Best and Worst ads: READ FULL STORY

Super Bowl ad features Laurence Fishburne and 'The Matrix'

2014-Kia-Matrix.jpg

Advertisers know what Super Bowl fans are really looking forward to this Sunday: Ads sending up popular movies from 1999.

That’s the only way to explain Kia’s The Matrix-inspired Super Bowl spot, which — like many others — was released prior to Sunday’s big game. The ad features Laurence Fishburne as Morpheus, re-creating his iconic “red pill or blue pill” speech. Upside: Does this mean the 2029 Super Bowl will feature ads from cast-off Hunger Games tributes shouting “I volunteer!” for some kind of car/alcohol/domain hosting site?

Check out Kia’s Matrix ad below: READ FULL STORY

Budweiser's Super Bowl ad keeps the horse, adds a puppy

horse-and-puppy.jpg

Puppy Bowl fans, the Super Bowl ad catering to you has arrived.

Budweiser has released a full-length version of its big Super Bowl commercial playing during Sunday’s game, and it’s a follow-up to last year’s popular Clydesdale horse segment — only this time, they’ve added a puppy.

As every Fox & the Hound fan knows, animals being best friends is always a winning formula, so it’s no surprise people are already obsessed with the Homeward Bound-esque tale. Check out a horse and puppy becoming BFFs below, and ponder how the ad somehow encapsulates love, and America, and friendship, and family. And now somehow I want a beer? Don Draper would be proud. Watch below: READ FULL STORY

The Scarlett Johansson SodaStream commercial you won't see during the Super Bowl -- VIDEO

scarlett-johansson-ad.jpg

The following ad might as well be a Jerry Springer joint — because Fox has decided it’s too hot for TV.

Well, sort of. Though the clip features Scarlett shimmying out of a bathrobe and seductively sipping to a “bow-chicka-wow-wooow” bassline, that’s not what reportedly raised the network’s hackles. (Compared to the antics on, say, a GoDaddy Super Bowl spot or Fox’s own Temptation Island, ScarJo’s sultriness seems downright tame.) Instead, SodaStream CEO Daniel Birnbaum tells USA Today that Fox declined to air this version of the commercial because of Johansson’s closing line: “Sorry, Coke and Pepsi.”

READ FULL STORY

Apple's 'Misunderstood' commercial: Have yourself a merry little cry -- VIDEO

Screen Shot 2013-12-16 at 10.18.29 PM

Uh oh. You better sack up and secretly edit poignant home movies on your iPhones, pouty teens!

Apple’s new 90-second Christmas commercial just had me sobbing into my own iPhone as I went about my usual antisocial business of splaying out on the couch, ignoring this great big wondrous world around me, and playing with filters on Instagram. Here’s how good Apple commercials are: I didn’t even need to see this one to know I was already obsessed with it — much like your sulky teen won’t ever need to make real eye contact with his relatives to know and eventually show that he loves them (if you’re lucky) (and if you’ve purchased him an iPhone 5S).

Obviously, I did look up at one point… then replayed this commercial again and again. You wanna cry? READ FULL STORY

Battle of the in-flight safety videos: Virgin's hip-hop vs. Delta's holidays -- VIDEO

Delta-Holiday-clip.jpg

Okay, so in-flight airline safety video battles are a thing now.

Virgin America today released its new Jon Chu-directed safety video, a sleek and stylish (not to mention incredibly catchy) production number that stars Todrick Hall (the brilliant mind responsible for yesterday’s viral Disney villain mash-up) as a hoofing flight attendant who delivers safety tips — with flair! All your favorite emergency instructions are there, including Oxygen Mask, Flotation Device, and the ever-controversial Electronics Power-Down. Also included in Virgin’s great video: an insane child rapper, a belting nun, a contortionist in the middle seat, and enough choreography to make Adam Shankman cry.
READ FULL STORY

Latest Videos

Advertisement

TV Recaps

Powered by WordPress.com VIP