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Tag: Advertising (1-10 of 558)

Derek Jeter does it his way in farewell Gatorade ad

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It’s best not to look too closely at the way Derek Jeter and his New York Yankees are limping home this September, his 20th and final season in pinstripes. Better to focus on the glory days—the World Series titles, the clutch playoff home runs*, and the general sense of class he brought to the game for two decades. He’s earned his place in the pantheon of Yankee greats, from Ruth to Gehrig to DiMaggio to Mantle to Reggie.

In a new Gatorade commercial set to Frank Sinatra’s “My Way,” Jeter takes a game-day stroll to Yankee Stadium, surprising fans who treat him like an immortal. Yet I have enough faith in the Bronx’s what-have-you-done-for-me-lately denizens that I’d bet at least one passerby yelled, “Can I borrow that wet newspaper when you’re finished hitting .249 with it!?” and had to be edited out.

To be fair to Jeter, who’s still a lifetime .309 hitter, even Sinatra sometimes forgot the lyrics as he approached the final curtain. READ FULL STORY

Nike tips hat to Derek Jeter in unhateable commercial

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Back in 2006, during the inaugural World Baseball Classic, Derek Jeter came up to the plate in a big spot of a close game. Sitting on my sofa at home, rooting for Team USA, I was overwhelmed with this strange, unrecognizable feeling of… confidence. Typically, when No. 2 of the New York Yankees dug in to the batter’s box at a crucial moment, I was filled with dread, since he routinely broke my heart by coming through with clutch hits against my favorite teams (e.g., Mets, Orioles, anyone not the Yankees). But at that moment, wearing the USA across his chest, he was the only person you wanted up in that situation, and for once, I got to root for him and not pray against him. It felt weird… but pretty great. READ FULL STORY

Anti-Redskins commercial reappears during NBA Finals -- VIDEO

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For several years now, some Native-American groups have protested the nickname of one of the NFL’s signature franchises: the Washington Redskins. The Kansas City Chiefs, apparently, are acceptable, but Redskins, to many Native-Americans, is a derogatory term. It’s also been the name of the Washington football franchise since 1937 and, thus, is a billion-dollar brand for the league.

Before the Super Bowl earlier this year, the National Congress of American Indians posted a video online, titled “Proud to Be,” urging the league to change Washington’s nickname. On Tuesday night, during halftime of ABC’s telecast of the NBA Finals, an abbreviated version of the two-minute clip aired in seven major markets. Watch it below. READ FULL STORY

Nike ad puts World Cup superstars in a Pixar-like 'toon -- VIDEO

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On June 12, host-country Brazil meets Croatia in the first match of the FIFA World Cup, ushering in a month of sports insanity that will likely even penetrate the American sports consciousness — no matter how much we want to snub the sport of soccer. (Er, football.) You know how the NFL likes to boast that its Super Bowl is viewed by more than a billion people? Well, that’s a complete myth. But the World Cup final on July 13 will be the most watched television program of the year around the globe. Four years ago, the championship match between Spain and Netherlands in South Africa was viewed on TV by an estimated 700 million people. There’s a reason it’s called The World’s Game.

So get ready to learn all about Ronaldo, Messi, and Neymar Jr, LeBron-level superstars in the planet’s most popular sport. Nike, which generates nearly $2 billion each year in soccer-related revenue, recently unveiled a glorified commercial for their “Risk Everything” campaign, featuring animated versions of their most popular players. It was conceived and produced by Nike and their advertising agencies, but it feels like a Pixar short, with a nefarious villain who wants to clone some of the world’s best players and “improve” them by stripping them of their penchant for beautiful risk-taking.

It’s a perfect — and presumably expensive — bauble in Nike’s “Risk Everything” campaign, and not the worst introduction to World Cup madness. Even Tim Howard, who will likely start in goal for the Americans when they face Ghana on June 16, gets a spot on Nike’s Incredibles-like team.

Watch the clip below: READ FULL STORY

'Top Chef' favorites want you to eat Oreo-crusted chicken fingers -- VIDEO

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Watch out, Cap’n Crunch Buffalo chicken tenders — there’s a new stoner snack in town.

That’s right: The chicken strips pictured above are dredged in flour, dipped in an egg wash, then shaken in a plastic bag with a mixture of parsley, salt, pepper, panko breadcrumbs… and, oh yeah, 15 cookies’ worth of Oreo wafers. (The vanilla kind. You know, because using the chocolate kind would be gross.) READ FULL STORY

Quicksilver from 'X-Men: Days of Future Past' is selling Hardee's now

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The Great Quicksilver Cold War of 2014 continues to heat up hotter than a slab of bacon on a bacon-egg-and-cheese biscuit. While Marvel Studios continues laying the groundwork for the arrival of Aaron Taylor-Johnson’s Quicksilver in next year’s Avengers: Age of Ultron, 20th Century Fox is racing their version of the silver-haired speedster into theaters in X-Men: Days of Future Past.

But you can see Evan Peters’ silver-jacketed mutant right now in a new ad for Hardee’s, where he uses his powers of moving fast to eat fast. Talk about fast food! is not a catchphrase he says out loud, which is really just leaving money on the table if you ask me. Watch below: READ FULL STORY

Tupac, Marilyn Monroe live on in Dutch beer ad -- VIDEO

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The world may have lost Tupac Shakur, Marilyn Monroe, John Lennon, Elvis Presley, Kurt Cobain, and Bruce Lee years ago — but Dutch beer company Bavaria isn’t ready to let them go.

In Bavaria’s latest commercial for a fruit-flavored beer, the six deceased stars — aged but still wearing their signature outfits, including a white dress for Monroe and rose-tinted glasses for Lennon — lounge around on a remote island drinking beer and hiding from passing ships.

Not sure how seeing Elvis drinking a lemon-flavored beer is going to make us want to go out and buy a 6-pack — but hey, maybe the conspiracy theorists will be into it. Watch the commercial below:

READ FULL STORY

Super Bowl 2014: And the most popular ads were...

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No matter which way you slice it, Budweiser was top dog at Sunday’s Super Bowl.

Both TiVo and the USA Today Ad Meter named the brand’s heart-tugging “Puppy Love” spot to be the night’s most popular commercial, give or take a Seinfeld reunion. (Jerry Seinfeld’s Comedians in Cars Getting Coffee halftime spot was actually first on TiVo’s list, though the company acknowledges that it wasn’t a true paid advertisement.) The ad, a callback to last year’s similarly “aww”-inducing “Brotherhood,” dramatizes the friendship between an adorable puppy and a magnificent Clydesdale — and shows nary a shot of foamy brew.

Perhaps unsurprisingly, nostalgia and feel-good themes were major hits across the board; many of this year’s most popular ads incorporated throwback elements like The Muppets, Full House‘s stars, and a barrage of ’80s references that ran the gamut from Alf to Twisted Sister. Dogs, too, were big as always — see Doritos’s “Time Machine” and “Cowboy Kid” in addition to “Puppy Love.”

Here’s TiVo’s final list of the night’s most popular commercials, as well as when they aired:

READ FULL STORY

Super Bowl 2014: Best and Worst Commercials

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This was not the best Super Bowl for commercials (or football)! You know it’s an off year when two of the most memorable spots involve Greek yogurt. That’s just a rather bleak landscape in general, “live culture” notwithstanding. Meanwhile, my favorite healthy snacks Doritos and M&Ms, which usually bring it hard for the Super Bowl, barely registered. Below, 2014’s Best and Worst ads: READ FULL STORY

Super Bowl ad features Laurence Fishburne and 'The Matrix'

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Advertisers know what Super Bowl fans are really looking forward to this Sunday: Ads sending up popular movies from 1999.

That’s the only way to explain Kia’s The Matrix-inspired Super Bowl spot, which — like many others — was released prior to Sunday’s big game. The ad features Laurence Fishburne as Morpheus, re-creating his iconic “red pill or blue pill” speech. Upside: Does this mean the 2029 Super Bowl will feature ads from cast-off Hunger Games tributes shouting “I volunteer!” for some kind of car/alcohol/domain hosting site?

Check out Kia’s Matrix ad below: READ FULL STORY

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